When the Internet’s wide collection of pranksters decides to get together, it can be a nightmare for Facebook page administrators. Whoever runs Subway’s Facebook page is certainly earning their paycheck this week, as the page was bombarded Wednesday with animated pornographic images featuring the company’s logo and sandwiches.
Just as users can visit a brand’s Facebook page to tell them how much they love the product or offer ideas, they can also leave negative feedback. Brands — notably Chick-fil-A and the National Rifle Association — recently discovered that social media is a two-way street for good and for bad.
Social media has dramatically raised the stakes for publicists who specialize in damage control communications — three examples appear in the following infographic.