Not long after Atlanta-based fast food restaurant Chick-Fil-A was grilled on Facebook for its stance on gay marriage, the company is under fire again for its use of the social network. Various outlets reported that Chick-Fil-A opened a Facebook account as a teenage girl named Abby Farle as a way to argue claims in a post on the restaurant’s Facebook page, but a Chick-Fil-A spokeswoman told AllFacebook that this is false.
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Just as users can visit a brand’s Facebook page to tell them how much they love the product or offer ideas, they can also leave negative feedback. Brands — notably Chick-fil-A and the National Rifle Association — recently discovered that social media is a two-way street for good and for bad.
