The joy of working out with Facebook-connected applications is that even if users are not jogging or cycling with someone in person, they can have the support of their friends list in their pockets. As Steve Kusmer, CEO of Abvio (developers of Runmeter, 5K Runmeter, Cyclemeter, and Walkmeter) points out, users are much more likely to not only keep using fitness apps, but also to stay on track with their exercise goals, if they connect with Facebook.
As Facebook pushes more and more to become a mobile-focused company, it wants to create experiences that simply cannot occur on laptop or desktop computers. Co-Founder and CEO Mark Zuckerberg said during the company’s fourth-quarter earnings call that Facebook is working on mobile-first programs. Vice President of Partnerships Dan Rose, elaborated on the social network’s mobile mission at AllThingsD’s D: Dive Into Media Conference Tuesday, saying that Facebook sends 180 million clicks per month to the Apple App Store and Google Play.
Facebook prides itself on being the social network. One of the main ways the site has facilitated connections is through games. Facebook discussed with select members of the press Thursday what makes them successful and how this platform will evolve in the future, using examples such as SongPop and Words with Friends to show how games transcend pixels.
Executives from Yahoo and Facebook have been in negotiations to end their patent litigation battle, started by a suit Yahoo filed against Facebook in March, with the two companies exploring cross-licensing of patents and deeper integration between the search engine and the social network, according to reports.