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Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!

How Does Facebook Handle Graph Search Queries In A Timely Fashion?

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How is Facebook able to quickly process the sort of queries about users and their friends generated by features such as Graph Search, despite the fact that the relevant data may be stored on several different servers? Software Engineers Alessandro Presta and Alon Shalita offered an example of how the social network uses graph-processing system Apache Giraph to handle those tasks in a post on its engineering blog.

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How Do You Define Social TV?

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Twitter owns social TV. Facebook is trying to get there.” Joseph Pigato, managing director of customer-engagement firm Sparked, spoke those words Wednesday during a panel at mediabistro’s Inside Social Marketing conference in New York, “What We Can Learn from TV’s Top Social Campaigns,” where he was joined by Sesame Workshop Director of New Media Communication Daniel N. Lewis and moderator Natan Edelsburg, vice president of Sawhorse Media and writer for mediabistro’s Lost Remote blog.

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