Greenpeace has stepped up its campaign against Facebook for “choosing” coal to power its first wholly owned data center. The environmental organization has released an animated YouTube video branding Facebook as the “So Coal Network” and lambasting founder and chief executive Mark Zuckerberg.
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Facebook’s data center costs have more than doubled in just over a year, according to estimates.
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When Facebook started work on its first wholly owned data center almost eight months ago, it was heading towards 400 million users worldwide and plans were set for a 147,000 square foot facility. But the explosive growth of the social networking site – now with a user base of 500 million worldwide – has prompted plans for a huge upgrade before the center is even built.
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When Facebook’s VP of Technical Operations, Jonathon Heiliger, recently announced their first custom data center, did he expect a “green” backlash would follow? According to Treehugger, the Prineville, Oregon based server center is mostly powered on coal power. So are Facebook users too complacent to care, or are they simply unaware of the choice of energy?
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Last week we covered Facebook’s announcement that they would be building their first data center in Prineville, Oregon. We didn’t exactly have live coverage of the event since we didn’t think there would be much to see, however the Facebook Engineering team has posted a video of an actual explosion used to mark the beginning of development on the new data center. We’ve embedded the video below.
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