Facebook chief technology officer Mike Schroepfer issued the social network’s strongest response to date to the controversy over a 2012 study in which the News Feeds of 689,003 randomly selected Facebook users were manipulated in terms of positive or negative stories to gauge their emotional effects, promising in a Newsroom post that changes would be made to the way Facebook conducts research, including clearer guidelines, review teams, training, and a portal for all of the company’s research.
Data Use Policy
Facebook has conducted surveys in the past, to gauge both user experience and satisfaction with its advertising offerings, and its latest attempt at the latter comes with incentives — namely, a coupon worth $75 toward advertising on the social network.
The Federal Trade Commission is getting another earful about the update to Facebook’s data use policy and statement of rights and responsibilities, which the social network announced Aug. 29, and this time, the opposition is coming from a coalition of more than 20 public health, youth, and consumer groups.
Responding to criticism of the changes to its data use policy and statement of rights and responsibilities, announced last week, Facebook said it will delay the implementation of those changes.
The changes Facebook announced last week to its data use policy and statement of rights and responsibilities have drawn the ire of consumer privacy groups, as six of them sent a letter to the Federal Trade Commission Wednesday expressing concerns over the use of users’ personal data in advertising, The New York Times’ Bits blog reported.
Facebook’s tag suggest feature for photos has seen its share of controversy, particularly in Europe, and the social network revealed Thursday in its new data use policy that it may begin collecting users’ profile pictures for a database aimed at improving the feature.
Facebook users with questions for Chief Privacy Officer of Policy Erin Egan now have a forum for those questions, as the social network announced on its Facebook and Privacy page Sunday that it launched its Ask Our CPO series, in which Egan responds to users’ privacy-related queries.
Even though an overwhelming majority of voters wanted Facebook to keep its current data use policy and statement of rights and responsibilities, which would allow users to vote on changes, less than 1 percent of Facebook’s user base actually made their voices official — far short of the 30 percent needed to push the vote to favor the users. Facebook will instead implement a system where users can comment and discuss changes, with the company taking users’ sentiments into consideration.