Facebook formally announced Thursday that its Facebook Exchange real-time-bidding ad-purchase platform is out of beta, and the social network began allowing its FBX partners to release results they have achieved via the platform.
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Facebook added five real-time-bidding partners to its Facebook Exchange: Optim.al, Rocket Fuel, Nanigans, Criteo, and X+1, Ad Exchanger reported.
Whether you’re pro- or anti-Facebook, you certainly can’t accuse the social network of ignoring its issues. Continuing to hammer away at its potential shortfall in advertising revenue, Facebook will introduce a new service called Facebook Exchange, which will allow advertisers to bid in real-time for ads on the social network, according to reports.
