Facebook’s total monthly active users and daily active users continued to trend upward in the first quarter of 2013, reaching 1.11 billion and 665 million, respectively, as of March 31, but growth in the core markets of the U.S. and Canada has slowed considerably, with the bulk of new MAUs and DAUs coming from Asia and the rest of the world, not including Europe.
In February, the business, tech, and social media industries were abuzz with the results of a study by the Pew Research Center’s Internet & American Life Project, during which it was revealed that in America, “droves of users” were taking breaks from Facebook. In the days that followed, the headlines worried about the fact that 27 percent of people were planning on taking a break from the world’s largest and supposedly most popular networking site.
There were more than 50 million Facebook pages with at least 10 likes as of Dec. 31, 2012, and some 10 million applications were using the social network’s platform, according to its annual form 10-K filed with the Securities and Exchange Commission following the release of its fourth-quarter earnings report last week.
Facebook’s transition to a mobile company continues unabated, as the social network announced within its fourth-quarter earnings release that mobile daily average users surpassed Web DAUs during the period for the first time ever.
Want to know how the Facebook Platform is currently performing? One of the best indicators is the application distribution based on the number of daily active users (DAUs). While the historical shift of this is also important, we thought we’d take a moment to provide an approximate snapshot of the current Facebook Platform. While DAUs change from day to day, this chart should provide a greater understanding of the current distribution of applications.