DAUs

Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

2Q EARNINGS: Facebook Has 1.32B MAUs, 1.07B Mobile MAUs, 399M Mobile-Only MAUs

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Facebook reported 1.32 billion monthly active users as of June 30 as part of its second-quarter financial results, up from 1.276 billion at the end of the first quarter of this year, and from 1.115 billion at the end of the year-ago period. Mobile MAUs were 1.07 billion, up slightly from 1.008 billion in the previous quarter, and up dramatically from 819 million in the second quarter of 2013. And the social network’s total of mobile-only MAUs continued to grow rapidly, reaching 399 million as of June 30 after wrapping the first quarter of 2014 at 341 million and the previous-year period at 219 million.

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DataPoint: The Top Developers On Facebook

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King.com leads the pack when it comes to the top Facebook developers. According to AppData, the social gaming company had an average of 93.5 million daily active users, giving it more than 23 percent of the market in March. Microsoft had about 26.6 million DAUs in the same time frame, with nearly 7 percent of the market. It was followed by Zynga (18.2 million DAUs), Spotify (12.4 million), and Supercell (11.3 million).

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