Imitation is the sincerest form of flattery, and the Crowd Intelligence marketing platform launched by Tiger Pistol Thursday is aimed at allowing small and midsized businesses on Facebook to analyze the campaigns of similar businesses and make better decisions.
Day of Week
How many of the Fortune 500 companies have accounts on Facebook-owned photo-sharing network Instagram? According to digital intelligence firm TrackMaven, the answer is 123, and of those 123, 112 (or 91 percent) have posted at least once, and 17 percent (85) posted in the 30 days leading up to Sept. 17.
Most people don’t like Mondays, but when analytics company Socialbakers studied 2,858,620 Facebook posts from some 23,000 brand pages between April 30 and July 28, it found that Monday posts on brands’ Facebook pages had the highest chance of landing in the top 4,000 most engaging posts of the day.
Timing is everything, and that especially holds true for posts on Facebook pages, as Facebook analytics provider Wise Metrics found that the life span of those posts may be even shorter than previously reported.
Facebook page administrators who like to keep the cover images on their pages fresh can now take advantage of a tool that helps automate the process: EasyCovers24, which allows page admins to schedule changes of their cover images.
Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.
A total of 40 percent of all interaction on Facebook occurs in the News Feed, yet most brands experienced a 47 percent drop in reach in the past six months. How can you get your reach back?
Let’s keep it simple. There are five things you should be doing on your Facebook pages to help ensure that you grow your fan counts, engage your fan bases, and ensure that those fans see your posts in their Facebook news feeds.