Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
Adobe used its Summit 2013 digital marketing conference in London Wednesday to introduce predictive publishing capability for its Adobe Social platform.
A total of 40 percent of all interaction on Facebook occurs in the News Feed, yet most brands experienced a 47 percent drop in reach in the past six months. How can you get your reach back?
Let’s keep it simple. There are five things you should be doing on your Facebook pages to help ensure that you grow your fan counts, engage your fan bases, and ensure that those fans see your posts in their Facebook news feeds.
The San Francisco 49ers don’t need any unsolicited advice when it comes to football, since they will play for the National Football League title in Super Bowl XLVII Sunday, but social media agency Pandemic Labs) has some advice for the club when it comes to its Facebook page.
Every Facebook page administrator wants to expand their page’s reach, but they don’t want to dip too far into their coffers to do so. While there isn’t a magic bullet to get into every fan’s news feed, there are some free ways to get the message out to more people who like the page. Mike Maghsoudi, co-founder of PostRocket, gathered up some simple ways pages can reach more fans without spending more bucks.
Facebook’s changes to EdgeRank have had a chilling effect on visibility and engagement for page owners. And this visibility cold front has suspiciously developed at the same time the social network is deploying enhanced methods for promoting posts for both pages and profiles. Coincidence? Maybe. But what if I told you that the kind of posts we like to share most — links and pictures — have taken a larger hit than text-only posts?
The list of companies that offer analytics for businesses on Facebook seems to expand on a daily basis, but data analyzer Stephen Wolfram and his company, Wolfram|Alpha, are offering Facebook users a detailed look at their personal analytics on the social network, free of charge.
What day of the week is the best for brands to post on Facebook? What time of day is the best for brands to post on Facebook? And does it really matter? Email marketing software provider Yesmail became the latest on a long list of companies trying to answer those questions.
