Do you know the best time to post on your Facebook page? I’m not talking about the recommended best times, or the times when most of your followers are online, but the times to post that garner the most reach and engagement on your posts.
Day of Week
The best time to reach someone with targeted advertising has nothing to do with the time of day or day of the week when it comes to gamers: Results were optimal when gamers were targeted during moments in game play when they experienced emotions related to rescue or reward, according to the latest research from mobile game ad platform MediaBrix.
Let’s face it: There is no such thing as a perfect Facebook post. But let’s play along with digital intelligence firm TrackMaven, which produced an infographic on the nuts and bolts of such a post.
Social marketing and analytics platform Engagor unveiled a redesign last week, offering its clients deeper insights and a streamlined user interface.
Facebook may have a minimum user age of 13, but 67.3 percent of posts on the social network are written at much younger reading levels — fifth grade or below — according to a study of 5,804 pages with more than 1,000 likes apiece, and 1,578,006 total posts, by digital intelligence firm TrackMaven.
Every day, millions of people around the world spend countless hours socializing with friends and connecting with their favorite brands on Facebook. With more than 1.28 billion monthly active users, it’s the world’s most vibrant and engaging social media website. As a result, it is equally attractive for entrepreneurs and brands around the world that are looking to find different ways of connecting with their target audiences. Similarly, “solopreneurs,” freelancers, and creative professionals have also found Facebook very effective in helping them expand their fan bases and sell more products.
Social advertising company RadiumOne examined six myths about social sharing and the facts that debunk those myths.
There was good news and bad news in a recent study of customer-service response rates and times on Facebook pages by social analytics provider Quintly. The good news: The average response rate rose 5 percent between Jan. 1, 2013, and April 30, 2014, to 42.4 percent. The bad news: This still means that the majority of questions posted on brands’ Facebook pages are not being answered.
Imitation is the sincerest form of flattery, and the Crowd Intelligence marketing platform launched by Tiger Pistol Thursday is aimed at allowing small and midsized businesses on Facebook to analyze the campaigns of similar businesses and make better decisions.