Facebook-owned photo- and video-sharing network Instagram just went big-time on Madison Avenue, as Ad Age reports that Instagram received a year-long commitment, totaling up to $100 million in ad spending, from Omnicom.
Steve Hatch, CEO of WPP Group-owned media agency MEC, joined Facebook as regional director for the U.K. and Ireland, filling a post that had been vacant for more than one year, MarketingWeek reported.
Two big announcements from Facebook to close out Monday, regarding advertising and Facebook Studio. First, the social network is calling upon some of the leading advertising executives for a think tank session at the Cannes Lions International Advertising Festival in France. Second, Facebook is introducing Facebook Studio Edge, a new program on the Facebook Studio site that updates agencies on Facebook’s latest products and best practices.