What are the expectations of users of Facebook and other social networks when they communicate with brands via those channels? Customer-engagement-solutions provider Accent Marketing Services surveyed more than 1,000 U.S. Internet users to find out.
In recent years, it has been witnessed that social business pages have been crucial for brands marketing themselves, as they allow content to reach the masses of people globally and extend brands’ awareness. Traditional advertising is dead, and the best way to connect with customers today is by utilizing the most powerful networking platforms the world has ever known. Social media marketing saves money, saves time, allows businesses to connect with consumers more directly and intimately than ever before, and provides unprecedented opportunities for targeted marketing.
Recently, Facebook launched a dedicated tab where users can collect offers they’ve claimed. As sister site Inside Facebook noted Friday, the social network is now showing users offers that they might be interested in, through the “My Offers” section.
Let’s keep it simple. There are five things you should be doing on your Facebook pages to help ensure that you grow your fan counts, engage your fan bases, and ensure that those fans see your posts in their Facebook news feeds.
The holiday season has already begun. Brands and retailers have been hard at work rolling out their holiday campaigns for weeks now, aiming to capitalize on the ever-earlier dates consumers begin their holiday shopping. So now is a fine time for marketers to ask themselves: What are you doing on Facebook to engage your audience and pull consumers into your campaigns?
Facebook application provider North Social is helping page administrators ring in the holiday season (ith its new Advent Calendar app, which allows brands to offer Facebook users who like their pages different promotions each day.
Small businesses on Facebook are gearing up for the 2012 holiday shopping season, with nearly one-half expecting sales to increased compared with last year, nearly one-half planning some sort of promotion on Facebook, and most that have advertised on the social network expecting to do so again, according to a new study by Facebook commerce provider Payvment.
Facebook took its biggest leap yet to connect brands with their ideal customers with its new custom audiences option.
Facebook debuted its offers service in what the social network calls a limited beta test, on the same day as the announced acquisition of mobile startup TagTile.