Dean eckles

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Examining The Ties That Bind Us On Facebook

DeanEckles

What makes someone share a story on Facebook? If the original post comes from a celebrity such as George Takei, maybe it was a funny post. If it comes from a close friend, maybe it’s an announcement. If it’s from a high school classmate they haven’t spoken to in years, maybe it’s something thought-provoking. Dean Eckles, a member of the data science team at Facebook, spoke at Tahoe Snowcial in Nevada about how the connection between users influences how they share on the social network.

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