A common perception of Facebook’s efforts on the search front is that they have stalled since its introduction of Graph Search at the beginning of last year, but this is not so, Co-Founder and CEO Mark Zuckerberg said Wednesday during the company’s second-quarter earnings call.
Better communication between applications will improve the mobile experience. In the past several months, Google, Apple and Facebook have announced deep-linking initiatives that vary based on company goals. In this article we’ll discuss the motivations behind them and a brief technical overview of each solution.
Two weeks ago, Facebook announced App Links, a proposed standard for routing traffic between mobile applications. If the app developer community adopts the App Links standard, there will finally be a cross-platform standard for linking between apps. It will also help drive significant new revenue for Facebook’s ad products.
The software-development kit for the Unity game engine that Facebook released in August is now officially out of beta, complete with the latest features of the social network’s SDKs for iOS and Android, Facebook announced in a post on its developer blog.
What’s good for the Apple is good for the Android, as Facebook announced that it extended its single-sign-on and deep-linking options to Android devices, following its move in February to do the same for iOS devices like the iPad and iPhone.