Two weeks ago, Facebook announced App Links, a proposed standard for routing traffic between mobile applications. If the app developer community adopts the App Links standard, there will finally be a cross-platform standard for linking between apps. It will also help drive significant new revenue for Facebook’s ad products.
The shortest distance between two points is a straight line, and in the case of deep links within applications, App Links, an open, cross-platform solution for app-to-app linking introduced by Facebook at its F8 global developer conference in San Francisco Wednesday, bypasses mobile browsers as part of its straight line.
The good news keeps coming for application developers on Facebook, as the social network announced three updates for its mobile app ads: the ability to create mobile app ads for engagement and conversion; a more automated audience-creation process; and a simpler way to select ad destinations.