Most brands want to create lasting memories with their advertising campaigns. But is there any potential to using Facebook’s new Poke application — where messages disappear in seconds — in advertising? Israeli lingerie company Delta already tried using Poke for a marketing campaign, and AdAge reports that more companies could follow suit.
While Delta may not have the best reputation of any of the airlines out there, they are definitely forward thinking when it comes to social media. This morning the company announced that they’d begin enabling passengers to book tickets for flights directly from the company’s Facebook Page. While I’m not sure this is going to boost ticket sales too dramatically, I definitely think it’s an interesting feature in addition to being a first of its kind.