
From cat videos to “The Harlem Shake,” the 2012 social election is all but a distant memory, as Republican candidates are taking to Facebook in new and creative ways to stay one step ahead of the competition in the 2014 cycle.

From cat videos to “The Harlem Shake,” the 2012 social election is all but a distant memory, as Republican candidates are taking to Facebook in new and creative ways to stay one step ahead of the competition in the 2014 cycle.
Vine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here. 
Facebook Co-Founder and CEO Mark Zuckerberg is reportedly ramping up his political activities, leading the formation of an issues-advocacy organization, and backing it with significant cash.

Facebook’s Data Science team parsed the 9 million users they say clicked on the I’m Voting application, offering a glimpse into not just who was voting, but sharing, commenting, and liking across Facebook Nov. 6.

Why should Election Day be exempt from Facebook shenanigans? Sophos’ Naked Security blog reported that a message with incorrect information about how to properly vote in voting booths went viral on the social network Tuesday.

This is the season when Facebook users’ news feeds are filled with election-charged content. While the loudest voices are the ones most remembered, most of your other friends probably have political views that they aren’t expressing. Through MicroStrategy’s Wisdom application, users can see where their friends stand on the political spectrum.

As President Barack Obama and Republican challenger Mitt Romney address questions about the economy and America’s future, they have not yet addressed the biggest question on everyone’s minds leading up to Halloween: What kind of candy do you want? New York-based customer relationship and loyalty platform CrowdTwist compared Facebook users’ political affiliations with their favorite candies. They found that Democrats tend to favor Hershey’s, while Republicans like Lindt.

As Facebook and other social networks continue to evolve, their impact increases with every election year. Pew Research Center’s Internet & American Life Project studied how many social media users participated in eight different activities using their social media accounts.

Facebook’s political-action committee, fbPAC, continued to hit its like button more for Republicans than Democrats in 2012, as CNNMoney reported that GOP politicians raked in $140,000 from the social network through September, compared with $127,000 for Democrats.

In the 24 hours since the video of Republican presidential candidate Mitt Romney at a Florida fundraiser went public, Facebook and social media channels have lit up with feedback about the “47 percent” Romney seems to dismiss.

We recently profiled the race of Republican U.S. Senate candidate Ted Cruz in Texas, whose Facebook strategy helped earn him a win in that state’s primary last month. We thought we’d take a look at another grassroots campaign leveraging the social network, this one in Missouri’s large seventh congressional district, featuring political neophyte and Democratic challenger Jim Evans pitted against incumbent GOP Rep. Billy Long.