Tuesday’s midterm elections generated a total of 184.2 million likes, shares and comments from July 10 through Nov. 3, from 28 million U.S. Facebook users, Facebook data analyst Dustin Cable wrote in a Facebook Media blog post.
With Election Day in the U.S. set for Tuesday during this midterm election year, Pew Research Center’s Internet & American Life Project examined how Facebook and other social networks, as well as mobile devices, factor into how voters consume political information and follow news about the elections.
The U.S. political spectrum can, for the most part, be divided into conservatives and liberals, but which group is more likely to see like-minded political content on Facebook from news organizations, groups and friends, and which group is more likely to block or defriend users over political posts? The answers, from the latest research by Pew Research Center, may come as a surprise.
The Facebook Data Science Team conducted a detailed analysis of candidates for governor, the House of Representatives and the Senate in next month’s midterm elections, examining some 150,000 posts that have generated around 20 million likes, comments and shares.
Will she, or won’t she? The Daily Mail stirred up the rumor pot about Facebook Chief Operating Officer Sheryl Sandberg running for office with a story in which one “source close to Sandberg’s inner circle” pegged it as a near certainty, while another source close to Sandberg said, “It is 100 percent untrue.” There was no comment from Sandberg herself.
NBC News used Facebook’s recently introduced keyword insights application-programming interface to examine the use of the #DearCongress hashtag it launched Tuesday in the wake of the government shutdown, and it found that women were talking about the event nearly three times more than men were (74 percent to 26 percent).
A group of conservative activists and bloggers is promoting a 24-hour boycott of Facebook July 4 as a response to their claim that Facebook is censoring conservative content and blocking users. So how is Freedom from Facebook Day being promoted? As a Facebook event, naturally.
From cat videos to “The Harlem Shake,” the 2012 social election is all but a distant memory, as Republican candidates are taking to Facebook in new and creative ways to stay one step ahead of the competition in the 2014 cycle.