The core audiences ad-targeting options Facebook announced in February are beginning to surface in Ads Manager, allowing brands to refine their targeting by location, demographic, interests, and behaviors.
The Academy Awards ceremony Sunday night led to more than 25.4 million interactions (status updates, comments, and likes) by some 11.1 million Facebook users, and the top social moment was the crowning of 12 Years a Slave as best picture.
Location, demographic, interests, and behaviors — these four criteria represent the foundation of Facebook’s new core audiences ad-targeting options, which it will begin rolling out in the coming weeks, and the social network also announced in a post on the Facebook for Business page that its partner categories targeting options will be added to its ads create tool.
The good news keeps coming for Facebook users who are dreading the expansion of advertising, as comments by Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman Tuesday night on not rushing to bring ads to the social network’s Paper iOS application and not increasing the flow of ads in the mobile News Feed were followed by a report by Mashable that video ads may not launch on Facebook until this summer.
The Boston Red Sox wrapped up the 2013 World Series title Wednesday night with a 6-1 victory over the St. Louis Cardinals, and the teams’ performances on Facebook mirrored the on-field action, as the Red Sox were responsible for 62 percent of World Series chatter on the social network, compared with 38 percent for the Cardinals, and Red Sox Designated Hitter and First Baseman David Ortiz, who was voted Most Valuable Player of the World Series, received four times more buzz than any other player.
Select Facebook page administrators will be invited to participate in a test of changes to page insights, which include breaking out the elements that make up the social network’s people talking about this metric.
We call it MAA (not MMA or AMA) — and it stands for Metrics > Analysis > Action. The idea is this: Sort to find the top performers, ignoring the rest. Don’t mass-multiply; spend a few minutes per day, not three hours once per month. Amplify what’s working by using different forms of social retargeting via sponsored stories, sponsored results, and custom audience targeting. Don’t waste time making reports, unless you’re in that type of company — focus on insights and actions. Software is nice, but expert action is better. Software can’t mask missing competency. Repeat these cycles quickly — you can get them down to minutes and multiple cycles per day.
In January 2010, Facebook had just 337 million users — a figure that has ballooned to roughly 1 billion this year. While Facebook is still most popular in the U.S., the social network has grown in leaps in bounds in countries such as Brazil and India over the past three years. An infographic from Socialbakers illustrates how the demographics of Facebook have changed since 2010.