Social marketing and analytics platform Engagor unveiled a redesign last week, offering its clients deeper insights and a streamlined user interface.
The hugely anticipated 2014 FIFA World Cup Brazil match between Germany and Portugal Monday wound up being a lopsided affair and a 4-0 German victory. According to the Facebook Data Science Team, the game was responsible for more than 46 million Facebook interactions by more than 22 million users.
Facebook announced its Audience Insights tool earlier this month, aimed at giving brands ways to learn more about the audiences they are targeting with their ads on the social network, and some page administrators now have access to the new feature.
The core audiences ad-targeting options Facebook announced in February are beginning to surface in Ads Manager, allowing brands to refine their targeting by location, demographic, interests, and behaviors.
The Academy Awards ceremony Sunday night led to more than 25.4 million interactions (status updates, comments, and likes) by some 11.1 million Facebook users, and the top social moment was the crowning of 12 Years a Slave as best picture.
Location, demographic, interests, and behaviors — these four criteria represent the foundation of Facebook’s new core audiences ad-targeting options, which it will begin rolling out in the coming weeks, and the social network also announced in a post on the Facebook for Business page that its partner categories targeting options will be added to its ads create tool.
The good news keeps coming for Facebook users who are dreading the expansion of advertising, as comments by Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman Tuesday night on not rushing to bring ads to the social network’s Paper iOS application and not increasing the flow of ads in the mobile News Feed were followed by a report by Mashable that video ads may not launch on Facebook until this summer.
The Boston Red Sox wrapped up the 2013 World Series title Wednesday night with a 6-1 victory over the St. Louis Cardinals, and the teams’ performances on Facebook mirrored the on-field action, as the Red Sox were responsible for 62 percent of World Series chatter on the social network, compared with 38 percent for the Cardinals, and Red Sox Designated Hitter and First Baseman David Ortiz, who was voted Most Valuable Player of the World Series, received four times more buzz than any other player.