We call it MAA (not MMA or AMA) — and it stands for Metrics > Analysis > Action. The idea is this: Sort to find the top performers, ignoring the rest. Don’t mass-multiply; spend a few minutes per day, not three hours once per month. Amplify what’s working by using different forms of social retargeting via sponsored stories, sponsored results, and custom audience targeting. Don’t waste time making reports, unless you’re in that type of company — focus on insights and actions. Software is nice, but expert action is better. Software can’t mask missing competency. Repeat these cycles quickly — you can get them down to minutes and multiple cycles per day.
In January 2010, Facebook had just 337 million users — a figure that has ballooned to roughly 1 billion this year. While Facebook is still most popular in the U.S., the social network has grown in leaps in bounds in countries such as Brazil and India over the past three years. An infographic from Socialbakers illustrates how the demographics of Facebook have changed since 2010.
Mobile Facebook users running iOS 6 will now be able to install applications featured in mobile app install ads directly via Facebook, without being redirected to the App Store, and the social network also introduced some new features for developers looking to take advantage of those ad units.
Every marketer on Facebook is trying to figure out just who makes up their fan base — men, women, college graduates, wine lovers, speakers of Swahili, etc. Socialbakers has developed a program — Market Insights — that helps brands or anyone else who runs Facebook pages gain a better understanding of who is on the social network, based on their country, interests, activities, family status, gender, age, and many more categories.
For Facebook page administrators looking for a first step into the world of marketing, PageLever recently launched Minilytics — a free service that aims to teach the fundamentals of social marketing. Minilytics serves as an introduction to PageLever, offering administrators a look at the best time to post, the number of fans the page’s posts reach, the most popular kind of content to post, and an analysis of the demographics of the fanbase.
Who is on Facebook? That’s what Web monitoring service Pingdom wanted to know. We know that Facebook users span all ages, from teens to seniors, but Pingdom wanted to find out what the demographic breakdown is on the social network (as well as other social media sites). The company found out that most Facebook users are actually 35 or older.
Not a fan of politically charged sponsored stories? You’re not alone. New statistics from the Annenberg School for Communications show that an overwhelming majority of people polled (85 percent) said they would feel “angry” if they found out that Facebook was targeting political ads at them, based on their profile information.
Managing a social media campaign (Facebook page, Twitter account, YouTube channel, etc.) can be exhausting and expensive. Viralheat is hoping to ease that stress. The company announced Tuesday that it has launched a free service for Facebook page administrators to both track key statistics about their fans, as well as manage their accounts.
Business owners: you don’t need to dump a bunch of money into a Facebook marketing campaign or pay top dollar for someone to handle your social media. If you’re smart, there are ways to reach more people through Facebook (and get them to buy your product) for cheaper than traditional methods. Experts who contributed to the “Facebook Ads: Can They Promote More Than Likes?” panel at the AllFacebook Marketing Conference in San Francisco Friday showed how their businesses helped companies get their message out and sell without breaking the bank.
What are the biggest mistakes people are making in Facebook marketing right now?