Demographics - AllFacebook

How I Optimize Facebook Ad Campaigns In 15 Minutes Per Day

Dennis Yu — Wed, 13 Feb 2013 14:20:12 +0000

We call it MAA (not MMA or AMA) — and it stands for Metrics > Analysis > Action. The idea is this: Sort to find the top performers, ignoring the rest. Don’t mass-multiply; spend a few minutes per day, not three hours once per month. Amplify what’s working by using different forms of social retargeting via sponsored stories, sponsored results, and custom audience targeting. Don’t waste time making reports, unless you’re in that type of company — focus on insights and actions. Software is nice, but expert action is better. Software can’t mask missing competency. Repeat these cycles quickly — you can get them down to minutes and multiple cycles per day.

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INFOGRAPHIC: Facebook’s Development In Three Years

Justin Lafferty — Thu, 27 Dec 2012 13:29:19 +0000

In January 2010, Facebook had just 337 million users — a figure that has ballooned to roughly 1 billion this year. While Facebook is still most popular in the U.S., the social network has grown in leaps in bounds in countries such as Brazil and India over the past three years. An infographic from Socialbakers illustrates how the demographics of Facebook have changed since 2010.

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IOS 6 Users Can Now Install Facebook Apps Directly Via Mobile App Install Ads

David Cohen — Tue, 18 Dec 2012 14:34:42 +0000

Mobile Facebook users running iOS 6 will now be able to install applications featured in mobile app install ads directly via Facebook, without being redirected to the App Store, and the social network also introduced some new features for developers looking to take advantage of those ad units.

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Get To Know Facebook Users With Socialbakers’ Market Insights

Justin Lafferty — Fri, 14 Sep 2012 13:45:30 +0000

Every marketer on Facebook is trying to figure out just who makes up their fan base — men, women, college graduates, wine lovers, speakers of Swahili, etc. Socialbakers has developed a program — Market Insights — that helps brands or anyone else who runs Facebook pages gain a better understanding of who is on the social network, based on their country, interests, activities, family status, gender, age, and many more categories.

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PageLever Launches Minilytics For Facebook Marketing Novices

Justin Lafferty — Mon, 27 Aug 2012 15:16:01 +0000

For Facebook page administrators looking for a first step into the world of marketing, PageLever recently launched Minilytics — a free service that aims to teach the fundamentals of social marketing. Minilytics serves as an introduction to PageLever, offering administrators a look at the best time to post, the number of fans the page’s posts reach, the most popular kind of content to post, and an analysis of the demographics of the fanbase.

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Facebook Isn’t Just For The Young

Justin Lafferty — Wed, 22 Aug 2012 18:00:48 +0000

Who is on Facebook? That’s what Web monitoring service Pingdom wanted to know. We know that Facebook users span all ages, from teens to seniors, but Pingdom wanted to find out what the demographic breakdown is on the social network (as well as other social media sites). The company found out that most Facebook users are actually 35 or older.

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Users Vote No On Targeted Political Facebook Ads

Justin Lafferty — Tue, 24 Jul 2012 17:16:00 +0000

Not a fan of politically charged sponsored stories? You’re not alone. New statistics from the Annenberg School for Communications show that an overwhelming majority of people polled (85 percent) said they would feel “angry” if they found out that Facebook was targeting political ads at them, based on their profile information.

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Viralheat Launches Free Service To Manage, Track Facebook Pages

Justin Lafferty — Tue, 17 Jul 2012 13:23:55 +0000

Managing a social media campaign (Facebook page, Twitter account, YouTube channel, etc.) can be exhausting and expensive. Viralheat is hoping to ease that stress. The company announced Tuesday that it has launched a free service for Facebook page administrators to both track key statistics about their fans, as well as manage their accounts. continued…

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Facebook Advertising Plans Can Be Cost-Effective, Reach More People Than Traditional Means

Justin Lafferty — Fri, 29 Jun 2012 16:58:07 +0000

Business owners: you don’t need to dump a bunch of money into a Facebook marketing campaign or pay top dollar for someone to handle your social media. If you’re smart, there are ways to reach more people through Facebook (and get them to buy your product) for cheaper than traditional methods. Experts who contributed to the “Facebook Ads: Can They Promote More Than Likes?” panel at the AllFacebook Marketing Conference in San Francisco Friday showed how their businesses helped companies get their message out and sell without breaking the bank.

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The Top 3 Facebook Marketing Mistakes Right Now

Brian Carter — Tue, 13 Mar 2012 17:41:48 +0000

What are the biggest mistakes people are making in Facebook marketing right now? I’ll tell you the top three.

The #1 Facebook Marketing Mistake: The Young People Fallacy

The situation: Business owners who have rarely or never been on Facebook decide they have to take advantage of it. They don’t understand the pitfalls. They don’t have a strategy. They don’t understand or like the website.

The mistake: They hire a young person to do it since “those young people are texting and Facebooking all the time, and of course they understand it, right?” Wrong.

Young people are familiar with Facebook but most haven’t done marketing, don’t have experience with analytics and insights, have never gotten business results for a company. That would be like having your teenager fix your car because “those young people drive a lot.”

The truth: Age is not the most important factor. There are likely some youngsters who have the talent and diligence to learn (despite many weeks or months of learning curve) what works and do a good job for you. But you need to have the right person, because…

The risk and consequences: If you have the wrong person as your social media voice, that person can make a mistake that damages your brand for years.

Have you seen what happened to Nestle? Google “Nestle” right now. The #6 result is about the brand’s big Facebook screw-up. The administrator was too snarky, and CBS News, among others, wrote about it. This happened two years ago and the bad mark is still visible — here I am bringing it up again, creating even more bad press.

I list this as the number one mistake because if the wrong person doing your Facebook marketing, he or she won’t be able to fix any of the rest of these mistakes.

The solution: Hire someone who has marketing experience, customer service experience, poise, is positive and courteous, and can write well. I don’t care if they’re 19 or 91. Just don’t use age as the only hiring criteria.

And if you don’t have the money to hire someone, and you don’t have the time to learn yourself, check out my One Hour Per Week Social Media Plan.

The #2 Facebook Marketing Mistake: The Timeline Fallacy

The situation: Facebook released timeline for profiles, then for businesses, then about 7,000 people wrote blog posts about it. This seems to be big news and really important.

The mistake: You assume that timeline is a big deal, so you generally freak out and decide to change your entire Facebook strategy. The biggest problem here is not thinking through how people actually use Facebook. Timeline is not that important.

The truth: Less than one percent of your fans ever go back to your Facebook page, so few people will see your business’s timeline. The reason to have fans is that they may see your posts on their homepage, not to get them to go back to your page. When was the last time you went back to the pages of businesses you’ve liked? Most people never do it.

One of the most affordable ways to get new fans is buying ads that have like buttons included, and you probably won’t be setting that up to direct people to your Facebook page initially. Some of your fans will never see it even once.

There will be no more default welcome tabs anymore with the new timeline, so the like-gate is no longer as viable a fan-growth method. Only those you send directly from an advertisement, email link or website directly to that tab will see it, and those are likely a small number.

The solution: There are certainly some things you need to do to adapt your business page to timeline, before March 30th. But you don’t need to completely change course, unless fan gates were your primary strategy and you weren’t paying attention to how many people interacted with your posts.

Use the 80-20 rule (spend 80 percent of your time on the 20 percent of things that get the biggest results) on Facebook, which means:

Advertising to increase awareness, traffic and fans, and
Posting in a way that gets you more interaction and thus more visibility to your fans.

The #3 Facebook Marketing Mistake: Fear Of Negativity

The situation: You know there are negative reviews online and you’re afraid of your business’s reputation being marred.

Many businesses have had trouble with review sites, with raging slander by irate customers, and with competitors pretending to be customers and posting negative reviews.

Sometimes it’s a business problem they can fix, and sometimes it’s not something they can control. This makes them leery of any website where people can post their opinions.

The mistake: You assume Facebook is the same as other websites, that it could hurt your company’s image, and let this keep you from getting started.

The truth: You can’t control the web. People will post negative reviews about you. But people do this less on Facebook.

Facebook is more positive because there is no dislike button, and Facebook shows people things they are more likely to like.

As covered in the previous mistake, people don’t go to pages that much, so if someone posts something negative on your page, chances are that few people or no one will see it.

What’s more, many companies have seen their fans defend them against negative commenters. Your superfans are valuable as defenders of your honor. And that’s a much more powerful statement than you replying to them. You can’t really afford to ignore Facebook while your competitors leverage it, so get on there.

The solution: Run a quality business with good customer service. Have a good social media voice. Follow this decision tree when considering how to respond.

To learn about the other seven mistakes in the top ten please join me at this link for a free webinar on April 24, hosted by the publisher of my book.

Brian Carter is author of The Like Economy: How Businesses Make Money With Facebook.

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What Women And Men Want Most On Facebook: Food

Jackie Cohen — Tue, 13 Mar 2012 13:44:59 +0000

Women and men want food more than any other type of brand, according to an analysis of social media posts by NetBase. continued…

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INFOGRAPHIC: Who Are Facebook's Biggest Haters?

David Cohen — Fri, 23 Sep 2011 13:47:22 +0000

Over the past couple of days, it has pretty much been established that Facebook users are not big fans of the litany of changes introduced by the social network this week (understatement!). But some demographics dislike things more than others.

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4 Reasons Why We Latinos Love Facebook

Ruth Manuel-Logan — Tue, 07 Jun 2011 18:15:30 +0000

We Latinos are enjoying a sizzling connection with Facebook.
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INFOGRAPHIC: Facebook Exceeds Most Nations

Jackie Cohen — Fri, 08 Apr 2011 12:34:20 +0000

Facebook’s more than 650 million users are a population larger than many countries in the world. Nothing drives home the sheer enormity of the social network’s reach like a comparison with other nations and points in history.
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10 Little Known Facts About Miami Facebook Users

Brian Ward — Fri, 22 Oct 2010 11:36:01 +0000

Miami is a beautiful vacation spot, but many are lucky enough to call the area home. The city has quite a story to tell, and it will be interesting to see where the future takes Miami. With many diverse cultures,

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