Demographics

Get To Know Facebook Users With Socialbakers’ Market Insights

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Every marketer on Facebook is trying to figure out just who makes up their fan base — men, women, college graduates, wine lovers, speakers of Swahili, etc. Socialbakers has developed a program — Market Insights — that helps brands or anyone else who runs Facebook pages gain a better understanding of who is on the social network, based on their country, interests, activities, family status, gender, age, and many more categories.

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PageLever Launches Minilytics For Facebook Marketing Novices

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For Facebook page administrators looking for a first step into the world of marketing, PageLever recently launched Minilytics — a free service that aims to teach the fundamentals of social marketing. Minilytics serves as an introduction to PageLever, offering administrators a look at the best time to post, the number of fans the page’s posts reach, the most popular kind of content to post, and an analysis of the demographics of the fanbase.

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Facebook Advertising Plans Can Be Cost-Effective, Reach More People Than Traditional Means

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Business owners: you don’t need to dump a bunch of money into a Facebook marketing campaign or pay top dollar for someone to handle your social media. If you’re smart, there are ways to reach more people through Facebook (and get them to buy your product) for cheaper than traditional methods. Experts who contributed to the “Facebook Ads: Can They Promote More Than Likes?” panel at the AllFacebook Marketing Conference in San Francisco Friday showed how their businesses helped companies get their message out and sell without breaking the bank.

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