Analytics platform App Annie announced that its Advertising Analytics offering is now integrated with Facebook, allowing users to track their advertising data from the social network alongside their applications’ download and revenue metrics.
Facebook announced the launch of two new tools within its App Insights for developers: label cohorts, which allow developers to create groups of users within their applications and compare statistics such as revenue and time spent with their full user bases; and retention charts, which allow them to analyze retention of their apps’ users over time and determine the effects of changes to those apps.
Facebook announced that it updated its service health dashboard for developers to give them more up-to-date information about the status of its developer services and application-programming interfaces.
Application developers that serve the same industries likely have similar needs, so Facebook announced Friday that it created industry pages on its developers site for the following industries: e-commerce, entertainment, games, photos and travel.
Facebook took a step forward in its efforts to ease the process for developers seeking to integrate their applications with the social network, announcing the rollout “over the next few weeks” of a new app registration flow.
Registered developers on Facebook are also finding themselves on the receiving end of the social network’s hard sell of its Messenger applications, as many are seeing emails encouraging them to “enable private sharing with the message dialog.”
Facebook announced a flurry of news related to its App Links open, cross-platform solution for application-to-app linking, which it initially debuted at its F8 global developer conference in San Francisco April 30: More than 3 billion unique App Links have been created; an App Links blog has been launched; analytics are now available; Windows Phone support was boosted; and support for the referer_app_link was added for Android.
Facebook announced two changes to its platform policy for developers that will go into effect Nov. 5: Games that include mandatory or optional in-application charges must disclose those charges in their app descriptions, and users must not be offered incentives to use social plugins or like pages.
Facebook-owned cloud-application platform Parse announced the launch Tuesday of a software-development kit for programming language PHP, marking its first SDK for a server-side language and its first truly open-source SDK.