Facebook-owned cloud application platform Parse announced the launch of its Parse Push Experiments earlier this month, aimed at allowing developers to incorporate A/B testing into their apps’ push notifications. Facebook data scientist John Myles White offered some best practices for developers using Parse Push Experiments, as well as a video of the tool in action, in a blog post.
Facebook introduced login review at its F8 global developer conference in San Francisco in April, in an effort to cut back on the number of permissions requested by applications, and in an update on its developer blog, software engineer Andreea Manole said more than 25,000 apps have been reviewed during the past six months, with the process wrapping up in less than one day in most cases.
Facebook-owned cloud application platform Parse announced Monday that it is providing a way for developers to incorporate A/B testing into their apps’ push notifications with its introduction of Parse Push Experiments.
Facebook announced the release of version 2.2 of its Graph API and updated software-development kits for iOS and Android to support the updated application-programming interface, also revealing that its ads API now supports versioning.
Auto-play video ads debuted on Instagram Thursday, as Adweek reported that 15-second units from Disney, Activision, Lancôme, Banana Republic and The CW began running on the Facebook-owned photo- and video-sharing network.