The last time Facebook held its F8 global developer conference, in September 2011, huge announcements were made, such as the introductions of Timeline, the ticker, and Open Graph applications. F8 will return April 30, in San Francisco, but don’t expect the fireworks of the previous event, as the one-day confab will be developer-focused, according to the social network.
Facebook took a giant step forward in its efforts to further align itself with the television, publishing, and event venue industries with Friday’s launch of its Public Content Solutions program, which is aimed at providing its partners with dedicated technical and business resources to build out media solutions on the social network and its Instagram photo- and video-sharing network.
Facebook announced a change aimed at giving users more detailed information about games, directing users who click on game stories in News Feed or in the right-hand sidebar, or game recommendations, directly to the games’ app details pages, rather than to the games themselves.
Facebook and its Parse cloud-application platform are set to invade Austin, Texas, for South By Southwest, complete with the Parse + Facebook ice cream truck, and the social network published a schedule of Facebook and Parse SXSW events and talks in a post on its developer blog.
Mark Zuckerberg Spotlights Several Internet.org Initiatives During Keynote At 2014 GSMA Mobile World Congress
Facebook Co-Founder and CEO Mark Zuckerberg discussed several developments from the Internet.org global connectivity initiative at the 2014 GSMA Mobile World Congress in Barcelona, Spain, Monday, including the formation of SocialEDU, a program aimed at bringing “a collaborative online education experience” to students in Rwanda.
In the wake of Facebook’s dismissal of attribution analytics provider HasOffers and mobile analytics provider Kontagent from its mobile measurement partner program, the social network is sending emails to HasOffers users, recommending Ad-X and AppsFlyer as potential replacements.
When Facebook began rolling out its Timeline redesign last March, the social network added features for developers to showcase their applications. Now it appears that one of those features, collections (not to be confused with the collections feature for retailers Facebook tested in late 2012), has been quietly shelved. Existing collections will not be affected, but new ones cannot be created.
Ad revenue accounted for $2.34 billion of Facebook’s fourth-quarter-2013 revenue total of $2.59 billion, so it’s no surprise that the social network’s advertising results and initiatives were the topic of the lion’s share of discussion during its earnings call Wednesday.