Auto-play video ads debuted on Instagram Thursday, as Adweek reported that 15-second units from Disney, Activision, Lancôme, Banana Republic and The CW began running on the Facebook-owned photo- and video-sharing network.
What are Facebook co-founder and CEO Mark Zuckerberg’s plans for the company over the next three, five and 10 years? He went into great detail on those plans during the social network’s third-quarter earnings call Tuesday.
Facebook is now fully integrated with the Cocos2d-x game engine from Chukong Technologies, the social network and the mobile entertainment developer announced in a post on the Facebook developer blog.
When Facebook announced the overhaul of its Preferred Marketing Developer program and its early 2015 renaming as Facebook Marketing Partners, it also mentioned that it would improve access to its ads application-programming interface for developers. Details on the new ads API access levels were made available in a post on the social network’s developer blog by product manager Aditya Kulkarni.
Facebook extended availability of its Facebook Audience Network mobile advertising network, which it announced at its F8 global developer conference in San Francisco April 30, and the social network also announced that link ads are now supported.
Facebook continued to mark National Cyber Security Awareness Month with a note on the Facebook Security page from site integrity engineer Matt Jones, detailing the steps taken by the social network to eliminate fake profiles and fraudulent activity.
News first surfaced in March about Facebook’s Business Manager, which was described as a single interface for enterprises and agencies to manage multiple ad campaigns and pages. The social network then announced in April that it was expanding the availability of Business Manager, but details about the tool have been scant, until now.
Facebook announced at its F8 global developer conference in San Francisco April 30 that it was testing the ability for developers to add its like button to their applications. The social network used its FbStart event in New York Thursday to announce that its mobile like button is now available to all Android and iOS mobile app developers.