Facebook often touts the results developers have achieved with its mobile application install ads, and a new offering from 2012 Y Combinator alumnus Optilly is aimed at helping developers and other brand marketers ensure that they are fully optimizing their use of the social network’s ad products.
If you have revenue coming in from your application, congratulations! You’ve found something that works. So many folks are unable to turn an app user into a paying customer, but you did it. This is a great place to be, and I’m going to tell something: Your app has even more potential.
They’re not quite video ads, but developers of applications and games for Facebook can now include videos in their App Details pages in the social network’s App Center, in order to give potential users a flavor of what the apps and games are like.
Facebook overhauled its iOS Developer Center, dividing content into topics and improving navigation, as well as providing sample apps.
The good news keeps coming for application developers on Facebook, as the social network announced three updates for its mobile app ads: the ability to create mobile app ads for engagement and conversion; a more automated audience-creation process; and a simpler way to select ad destinations.
Facebook reminded application developers that the end of the holiday season does not mean their efforts to attract more users must end, as well, and the social network also offered tips on successful engagement strategies for mobile apps.