Many application developers on Facebook turn to incentives such as discounts, offers, promotions, coupons, contests, sweepstakes, and even product giveways with the aim of increasing their like and install totals. But is it worth it? That question will hopefully be answered during a panel at Inside Social Apps 2013 June 6 in San Francisco, “Maximizing Audience Engagement with Real-World Incentives.”
Facebook’s Preferred Marketing Developer program welcomed a new member in its applications category: digital promotions platform Ifeelgoods.
Facebook Monday announced the rollout of its native share dialog for iOS, allowing developers to enable sharing from their applications by simply adding one line of code.
Over the past few months, Facebook has undergone a serious face-lift, with Timeline and News Feed becoming much more visually appealing. How did it all happen, and what was the reasoning behind it? Facebook Strategic Partnerships Manager Ime Archibong recently spoke with sister site Inside Facebook about the changes the site has seen recently, and what it means for developers.
Facebook announced Tuesday that the application modules it introduced for Timeline in March have now been rolled out to all users, encouraging app developers in a post on its developer blog to incorporate these sections into their apps
Facebook offered more details on a targeting field for custom audiences that it introduced at its Facebook Mobile DevCon 2013 in London earlier this month: app user ID, which was included in its latest software-development kits.
Social networks including Facebook and Twitter were the most effective marketing channel for developers promoting their applications in terms of user quality, conversion rates, and volume, according to a report by AppsFlyer, a Facebook mobile measurement partner.
Cloud application platform Parse, which was acquired by Facebook in April, announced the launch of Parse Hosting Tuesday, joining its four existing offerings — Parse Data, Parse Social, Parse Push, and Cloud.
Facebook’s transition to a mobile-first company continued with great speed during the first quarter of 2013, as the social network reported that 30 percent of its total advertising revenue during the period came from mobile, up from 23 percent in the fourth quarter of 2012.
Developers that have created mobile applications for Facebook are being prompted on their personal News Feeds to promote their apps and drive installs.
