Former Young & Rubicam Creative Culturalist Rick Liebling joined social benchmarking platform Unmetric as head of global marketing, and the company also announced the additions of Frito-Lay, American Airlines, and Deep Focus to its client base.
Facebook Vice President of Global Marketing Solutions Carolyn Everson is no stranger to the auto industry, having a hand in the social network’s efforts to bring back General Motors as an advertiser. Everson will now turn her attention to the rental side of the industry after being elected to the board of Hertz Global Holdings.
According to reports, Facebook Vice President of Global Marketing Solutions Carolyn Everson will relocate from New York to London for six months in an effort to find a replacement for VP and Managing Director for Europe, the Mideast, and Africa Joanna Shields, who announced in October that she was leaving the social network to join Tech City Investment Organisation.
In a ruling that may have a ripple effect on Facebook page administrators globally, Australia’s Advertising Standards Bureau declared that brands are responsible for the content of all comments on their pages.