Diamond Dash

Mediabistro Event

Discover Marketing Secrets Behind Katie's Twitter Success

  <em>Katie</em>'s Lisa RaphaelLisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here.

What’s Ahead For Facebook Games In 2013?

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Games are an important part of the Facebook ecosystem. As the games market diversifies, with new developers entering the mix, so do the titles available on the social network. At a media event for Berlin-based developer Wooga in San Francisco Thursday, Facebook Director of Games Partnerships Sean Ryan discussed the future of social games with AllFacebook, pointing out that Facebook is working to offer a more diverse array of games to users, as well as to make it easier for gamers to have a continuous experience on desktops, phones, and tablets.

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Facebook-Connected App Users Are More Likely To Be Paying Customers

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Mobile applications that have easy, one-tap Facebook login buttons have made it easier for users to sign up and interact. The social network also found that users who connect their Facebook accounts to apps are more likely to spend money. Citing numbers from top apps such as SongPop, Bingo Blitz, and Diamond Dash, Facebook wrote about how valuable that easy connect option is.

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