Diamond Dash

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

What’s Ahead For Facebook Games In 2013?

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Games are an important part of the Facebook ecosystem. As the games market diversifies, with new developers entering the mix, so do the titles available on the social network. At a media event for Berlin-based developer Wooga in San Francisco Thursday, Facebook Director of Games Partnerships Sean Ryan discussed the future of social games with AllFacebook, pointing out that Facebook is working to offer a more diverse array of games to users, as well as to make it easier for gamers to have a continuous experience on desktops, phones, and tablets.

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Facebook-Connected App Users Are More Likely To Be Paying Customers

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Mobile applications that have easy, one-tap Facebook login buttons have made it easier for users to sign up and interact. The social network also found that users who connect their Facebook accounts to apps are more likely to spend money. Citing numbers from top apps such as SongPop, Bingo Blitz, and Diamond Dash, Facebook wrote about how valuable that easy connect option is.

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