Diego Godin

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

WORLD CUP: Most Social Matches, Goals, Countries, Players On Facebook During Group Stage

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The opening match of 2014 FIFA World Cup Brazil was the most social thus far, according to the Facebook Data Science Team, while the goal by Javier “Chicharito” Hernández in Mexico’s 3-0 win over Croatia was the most social goal, host nation Brazil topped all countries in tournament-related conversations, and Neymar of Brazil was the player who generated the most buzz.

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WORLD CUP: 30M+ Facebook Interactions From 16M Users For Group D Final Matches

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Group D of 2014 FIFA World Cup Brazil wrapped up its games with a bite, literally, Tuesday, and more than 16 million Facebook users were responsible for more than 30 million interactions (posts, comments, and likes) related to group winner Costa Rica’s 0-0 draw with England and Uruguay’s controversial 1-0 defeat of Italy, according to the Facebook Data Science Team.

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