The first part of 2014 FIFA World Cup Brazil took place during the second quarter, and advertising efforts on Facebook during soccer’s main event was a topic of conversation during the company’s second-quarter earnings call Wednesday.
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With over 400 million active users, Facebook has become a prime spot for brands to advertise and promote themselves. Over 1.4 million local businesses have a presence on Facebook, reaching out to consumers through pages, events and applications. Diesel Spain is taking social marketing to the next level, taking Facebook off the Web and putting it in their dressing rooms.