Facebook appears to be testing what amounts to a free mobile ad unit for publishers, with posts in users’ mobile News Feeds that closely resemble mobile application install ads, aimed at enticing users to like publishers’ pages, under the heading, “Get Interesting News.”
Facebook constantly tweaks its News Feed algorithm, which determines the posts users see in the most-trafficked section of the social network, and Digiday reported that its latest tweak was a favorable one for publishers.
Everybody markets their businesses through various mediums and, after careful research, in order to reach their goals. Marketers start with Web optimization, Google ads (pay-per-click), sponsor ads, Facebook ads, etc., depending on their needs and budgets. But how effective is advertising through Facebook?
You might think that advertising and Facebook have only been bedfellows for the past few years. You’d be wrong. Digital media site Digiday posted the media kit that former Facebook Chief Financial Officer Eduardo Saverin was handing out to potential advertisers in New York in 2004. Back then, the site was still called TheFacebook, and it had a membership of roughly 70,000 college students.