Facebook Advertising Researchers Neha Bhargava and Eurry Kim followed up their July post on the Facebook for Business page on using Facebook ads to drive brand awareness by mining the same study of more than 1,500 News Feed ads between October 2013 and this past March, from more than 350 campaigns, for tips on how brands can generate conversions from ads on the social network.
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How will Facebook’s announcement last Thursday that it will target ads to its users based on websites they visit and applications they use impact its ad revenues going forward? Favorably, according to market researcher eMarketer.