During the past 12 months, 30 percent of consumers have made purchases based on engagement with social networks, according to custom Facebook application creator ShortStack, which created an infographic to help marketers prepare for the holiday shopping season.
With less than one week until Black Friday, and Cyber Monday shortly thereafter, Facebook application developer Woobox offered some tips on how brands on the social network can incorporate coupons into their promotional efforts.
Social performance management platform Syncapse released a study on why Facebook users like brands’ pages, and the most common reason, at 49 percent, is that they actually liked those brands in real life.
Facebook’s latest attempt to promote its gifts feature involves a test of discounts of as high as 80 percent.
Believing a gift card Facebook offer for Starbucks that seems too good to be true could land users in hot water. Dennis Yu, founder of BlitzLocal, tipped us off to this latest scam making the rounds on Facebook: offers from a shady page called Discounts (which appears to have been taken down already). Users who clicked on the offer for coupons from Starbucks and McDonald’s, among other brands, entered their email addresses, supposedly to receive loads of free goodies, but instead got hacked.