
Facebook’s latest attempt to promote its gifts feature involves a test of discounts of as high as 80 percent.

Facebook’s latest attempt to promote its gifts feature involves a test of discounts of as high as 80 percent.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Facebook marketing and page-management firm TabSite rolled out its Brand VideoMaker App, which allows page administrators to create custom videos for their pages.

Believing a gift card Facebook offer for Starbucks that seems too good to be true could land users in hot water. Dennis Yu, founder of BlitzLocal, tipped us off to this latest scam making the rounds on Facebook: offers from a shady page called Discounts (which appears to have been taken down already). Users who clicked on the offer for coupons from Starbucks and McDonald’s, among other brands, entered their email addresses, supposedly to receive loads of free goodies, but instead got hacked.

Nimbit, a direct-to-fan commerce and promotion platform tailored toward the music industry, released an update to its promotional tool for Facebook and Twitter that allows its users to reward fans who redeem free-download promotions with automatic thank-you messages featuring product discounts.

Hertz is using its Facebook page to offer a coupon with a twist: The more times a button labeled “share it up”s is clicked, the higher the value of the coupon gets.

Tying deals and coupons to Facebook likes is nothing new, as Momentus Media and others have done so with apps introduced earlier this year. Now, LikeBids has joined the fray, with its very similar offering.

Rewarding likes goes to the individual product level with e-commerce software provider Nexternal’s Facebook Like & Save.