Digital marketing agency 3Q Digital shared some insights about the Black Friday and Cyber Monday Facebook advertising performances of two of its clients, finding that while mobile accounted for most of the traffic, desktop News Feed ads were much costlier.
During the past 12 months, 30 percent of consumers have made purchases based on engagement with social networks, according to custom Facebook application creator ShortStack, which created an infographic to help marketers prepare for the holiday shopping season.
With less than one week until Black Friday, and Cyber Monday shortly thereafter, Facebook application developer Woobox offered some tips on how brands on the social network can incorporate coupons into their promotional efforts.
Social performance management platform Syncapse released a study on why Facebook users like brands’ pages, and the most common reason, at 49 percent, is that they actually liked those brands in real life.
Facebook’s latest attempt to promote its gifts feature involves a test of discounts of as high as 80 percent.