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Discovery Launches New Facebook-Powered "The Colony" Campaign

Discovery Channel Logo

Discovery Channel has launched a new campaign to promote the upcoming season of “The Colony” which will recreate what it would be like to live during a global pandemic. To promote the show, the company has created a promotion which utilizes Facebook Connect to create a custom news feed which mimics what your Facebook newsfeed would look like during a global pandemic. The campaign appears to be more educational than entertaining, but definitely clever.
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Worio Gets Search Discovery From Your Facebook News Feed

Worio Profile Box

-Wario Logo-Worio, the discovery-based search engine, is integrating with Facebook in order to leverage your Facebook activity to help you find information about the topics of interest to you. By looking at the information on your Facebook profile and the activity of your news feed, Worio can provide recommendations for information you may like. The interesting part of this recommendation system is that Worio is able to take advantage of your friends’ data coming through the news feed in order to generate more search discovery tools.
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