The winners of the 2015 Breakthrough Prizes in fundamental physics and life sciences, as well as mathematics, were presented with their awards at a gala earlier this week hosted by Seth MacFarlane, who was joined by Breakthrough Prize co-founders Sergey Brin (Google co-founder), Anne Wojcicki (Brin’s wife and founder of 23andMe), Jack Ma (Alibaba Group founder and executive chairman), Cathy Zhang (Ma’s wife), technology investor Yuri Milner, Julia Milner (Milner’s wife), Facebook co-founder and CEO Mark Zuckerberg and Priscilla Chan (Zuckerberg’s wife), with presenters including Kate Beckinsale, Benedict Cumberbatch, Cameron Diaz, Jon Hamm and Eddie Redmayne.
Two more television shows are now more tightly integrated with Facebook, as social relationship platform provider Spredfast used two of the media application-programming interfaces the social network introduced at its F8 global developer conference in April for NBC’s “Today” and Discovery Channel’s “’Street Outlaws.”
The vice president of social media at Discovery Communications explains how the network manages 70 different Facebook pages.
Discovery is the latest company to launch a Facebook Connect enabled promotion that pulls in profile data into a custom generated video. This video is much more reminiscent of the Prototype game trailer that we previously wrote about. The promotion creatively depicts the viewers memories as they are being eaten by a shark. It also intelligently prompts a user to share the campaign after viewing the promotional video.