The Council for Research Excellence became the latest group to attempt to define the relationship between television and Facebook and other social networks, finding that social media are more effective at driving viewership of new shows than existing ones.
Mediabistro Webcast Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here.
The vice president of social media at Discovery Communications explains how the network manages 70 different Facebook pages.