The good news about hashtags on Facebook, from analytics company Simply Measured, is that 20 percent of posts by Interbrand 100 brands, or the top 100 global brands, are using them. The bad news: Simply Measured saw no “measurable change” in the performance of posts with hashtags and those without.
Brands have an overwhelming presence on Facebook, but has that transferred into the site’s photo-sharing network, Instagram? New figures from Simply Measured show that more brands are becoming hip to Instagram, as 67 percent of the Interbrand 100 (top companies such as Coca-Cola, McDonald’s, and Disney) have a presence on the site, compared with 57 percent in February.
Two of the most popular topics in 2012 were the Summer Olympic Games in London and the U.S. presidential election. People on Facebook talked about both quite a bit, so it’s not shocking that U.S. swimmer Michael Phelps’ biggest sponsor (Subway) and Fox News were among the most popular Facebook pages of 2012, according to a study by the Track Social Blog.
In January 2010, Facebook had just 337 million users — a figure that has ballooned to roughly 1 billion this year. While Facebook is still most popular in the U.S., the social network has grown in leaps in bounds in countries such as Brazil and India over the past three years. An infographic from Socialbakers illustrates how the demographics of Facebook have changed since 2010.
Facebook prides itself on being the social network. One of the main ways the site has facilitated connections is through games. Facebook discussed with select members of the press Thursday what makes them successful and how this platform will evolve in the future, using examples such as SongPop and Words with Friends to show how games transcend pixels.
Facebook was hit with another patent-infringement suit, this time from Eolas Technologies, which licensed four interactive technology patents from the Regents of the University of California, and the university.
A Platform for Good, a new online resource from the Family Online Safety Institute aimed at parents, teachers, and teens, launched Wednesday after being initially announced in February, and FOSI member Facebook plugged the launch in a note on the Facebook Safety page.
Facebook announced Monday that its app center portal for discovery of applications is now available to 100 percent of its users in the U.S., Australia, Canada, India, Ireland, New Zealand, South Africa, and the U.K.
Facebook made a move to silence critics who complained about the lack of women on its board of directors by adding a familiar name to the group: Chief Operating Officer Sheryl Sandberg.