Facebook’s sponsored stories have seen their highs and lows, with the lowest low occurring when the ad unit became the subject of a class-action lawsuit, but sponsored stories will be history after April 9, according to a list of breaking changes to Facebook’s ads application-programming interface published on the social network’s platform roadmap.
Domain Sponsored Stories
Facebook announced Thursday that it is making the process of creating ads simpler and based more on objectives. The company feels that this will improve the experience not only for advertisers, but for users, as well. Users will see a more standard set of ads, and the controls given to advertisers will make it so that users see more relevant ads. Facebook detailed the company’s plans for advertising to groups of reporters in Menlo Park, Calif., and New York.
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Facebook Preferred Marketing Developer and social technology company Ampush shared the details of a successful advertising campaign on the social network for deal-of-the-day website LivingSocial, in which it focused on domain sponsored stories and custom audiences.
More companies are catching on to a Facebook ad product that used to be mainly used by Amazon: domain sponsored stories. For instance, if you share a link from Amazon, the company can then share that link again on friends’ news feeds at a later date. Facebook marketing expert Jon Loomer wrote in-depth about how a page administrator can create a domain sponsored story and gain successful click-through rates on those ads, but Inside Facebook noted that they can often be confusing for users.
On Black Friday, I posted an update on Facebook with an affiliate link to Amazon’s product page for Razor scooters. Nearly two weeks later, Dec. 6, this update was still showing up in the feeds of friends, only the post had been changed slightly, with a sponsored designation. This is a prime example of Facebook’s domain sponsored stories in action.