Domain Sponsored Stories

Mediabistro Course

Optimize Your Social Media Metrics

Social Media MetricsStarting May 22,  this class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your media activity and make sense of the data you collect. You'll learn how to sift through web analytics, Facebook insights, and Twitter mentions in order to develop a strategy to measure results. Register today!

Facebook Aims To Make Ads Simpler, Better For Advertisers And Users

FacebookAdsBullhornNEW

Facebook announced Thursday that it is making the process of creating ads simpler and based more on objectives. The company feels that this will improve the experience not only for advertisers, but for users, as well. Users will see a more standard set of ads, and the controls given to advertisers will make it so that users see more relevant ads. Facebook detailed the company’s plans for advertising to groups of reporters in Menlo Park, Calif., and New York.

Read more

The Pros And Cons Of Facebook’s Domain Sponsored Stories

shutterstock_110260046

More companies are catching on to a Facebook ad product that used to be mainly used by Amazon: domain sponsored stories. For instance, if you share a link from Amazon, the company can then share that link again on friends’ news feeds at a later date. Facebook marketing expert Jon Loomer wrote in-depth about how a page administrator can create a domain sponsored story and gain successful click-through rates on those ads, but Inside Facebook noted that they can often be confusing for users.

Read more