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Brands On Facebook Connect With Fans Through Social Good

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Brands love to connect with Facebook friends in a variety of ways — through discounts, conversation, applications, and crowdsourcing, among others. But some brands are finding that the social good is also an effective way of building relationships with their fans. Social Reality, which creates apps for several Fortune 500 companies, talked with AllFacebook about how brands have built awareness by working with those who have liked the page for charitable causes.

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Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Connect With Hurricane Sandy Relief Through Facebook

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Wondering how you can help those affected by Hurricane Sandy? Facebook can help. The American Red Cross has been using its Facebook page to post information about shelters, as well as to accept donations for the cause. The social network also reminded its users on the East Coast that posting status updates on Facebook from mobile devices is a quick and easy way to let loved ones know they are safe.

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