Brands love to connect with Facebook friends in a variety of ways — through discounts, conversation, applications, and crowdsourcing, among others. But some brands are finding that the social good is also an effective way of building relationships with their fans. Social Reality, which creates apps for several Fortune 500 companies, talked with AllFacebook about how brands have built awareness by working with those who have liked the page for charitable causes.
Odds are, you always have one friend who is nearly impossible to shop for when it comes to birthdays and holidays. Now, through Facebook Gifts, users can donate to a charity or nonprofit in honor of a friend. This feature, which gives users 11 different organizations from which to choose, is something that Facebook is testing.
Wondering how you can help those affected by Hurricane Sandy? Facebook can help. The American Red Cross has been using its Facebook page to post information about shelters, as well as to accept donations for the cause. The social network also reminded its users on the East Coast that posting status updates on Facebook from mobile devices is a quick and easy way to let loved ones know they are safe.
While countless businesses and brands are using Facebook’s platform for profit, many others are utilizing the social network for a selfless cause. Facebook recently pointed out a few organizations that are making a positive difference while using open graph technology.
There’s a good reason to pop onto the Facebook page for Macy’s department store in advance of Mother’s Day: Doing so could save users a wad of cash at the card store. It can also help them reach their do-good-for-others quotas for the day.