Facebook’s premium video ads are now being offered in seven more countries — Australia, Brazil, Canada, France, Germany, Japan, and the U.K. – and the social network is also rolling out new video metrics for all videos uploaded to Facebook worldwide in its page insights and ads reporting.
It may be too early to say that Facebook is cleaning up with its premium video ads, but the social network did land the Dove personal care product line from Unilever as a client, marking the first foray into the nascent sector by a consumer-packaged-goods company.
Facebook has come under fire recently, as several advertisers pulled their campaigns in light of pages promoting hate speech against women on the site. The company responded to this criticism Tuesday, saying that Facebook will start working harder to prevent those kinds of posts and pages from coming to light. Facebook will work with legal experts, as well as women’s rights groups, to better train the teams that deal with feedback on these issues, and it will open up the lines of communication with groups that have faced discrimination.
The Ad Makeover application from Dove blows away the competition among apps from brands on Facebook in terms of monthly active users, far outdistancing the second-place app, Windows 8 from Microsoft, according to a new report on brand apps from social benchmarking platform Unmetric.
As President Barack Obama and Republican challenger Mitt Romney address questions about the economy and America’s future, they have not yet addressed the biggest question on everyone’s minds leading up to Halloween: What kind of candy do you want? New York-based customer relationship and loyalty platform CrowdTwist compared Facebook users’ political affiliations with their favorite candies. They found that Democrats tend to favor Hershey’s, while Republicans like Lindt.
Just like with any conversation, the way to really get through to someone isn’t to keep talking and talking, it’s to listen. For companies figuring out how to engage with their fan base on Facebook, listening is the key to success, according to an expert panel at the AllFacebook Marketing Conference in San Francisco (which wraps up Friday).