Dove - AllFacebook

Which Brands’ Facebook Apps Are Tops In MAUs?

David Cohen — Mon, 20 May 2013 15:15:23 +0000

The Ad Makeover application from Dove blows away the competition among apps from brands on Facebook in terms of monthly active users, far outdistancing the second-place app, Windows 8 from Microsoft, according to a new report on brand apps from social benchmarking platform Unmetric.

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Does Your Political Preference On Facebook Affect Your Sweet Tooth?

Justin Lafferty — Mon, 29 Oct 2012 14:46:48 +0000

As President Barack Obama and Republican challenger Mitt Romney address questions about the economy and America’s future, they have not yet addressed the biggest question on everyone’s minds leading up to Halloween: What kind of candy do you want? New York-based customer relationship and loyalty platform CrowdTwist compared Facebook users’ political affiliations with their favorite candies. They found that Democrats tend to favor Hershey’s, while Republicans like Lindt.

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Want To Really Engage With Facebook Fans? Listen To Them

Justin Lafferty — Fri, 29 Jun 2012 14:33:46 +0000

Just like with any conversation, the way to really get through to someone isn’t to keep talking and talking, it’s to listen. For companies figuring out how to engage with their fan base on Facebook, listening is the key to success, according to an expert panel at the AllFacebook Marketing Conference in San Francisco (which wraps up Friday).

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