One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.
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Russia may have topped the medal count for the 2014 Winter Olympic Games, held on its home soil, in Sochi, but when it comes to official Olympic sponsors, Visa took top honors, according to a study by social marketing platform Engagor.