Facebook Chief Creative Officer Mark D’Arcy shared his thoughts on the recently announced winners of the 2014 Facebook Studio Awards in a post on the Facebook for Business page, outlining five key trends from this year’s winners.
Facebook announced the winners of its 2014 Facebook Studio Awards Tuesday, with top honors, the Blue Award, going to “If We Made It,” a campaign by Droga5 and Heineken USA in support of Newcastle Brown Ale.
“If you’re advertising on Facebook, the work you’re doing should be made better by being on Facebook,” said David Droga, founder and creative chairman of ad agency Droga5 and member of the social network’s Creative Council, in an interview posted on the Facebook for Business page.
Facebook Head of Global Creative Solutions Mark D’Arcy and Director of Engineering Andrew Bosworth both stressed that advertisers on Facebook and elsewhere on the Internet have a lot of work to do during a panel Tuesday at the Cannes Lions International Festival of Creativity, “Cannes Seminar: Creativity at Scale.”
Cannes Lions International Festival Of Creativity Panel Features Facebook’s Mark D’Arcy, Andrew Bosworth
Facebook Head of Global Creative Solutions Mark D’Arcy and Director of Engineering Andrew Bosworth will join Droga5 Founder and Chairman David Droga and moderator Pattie Sellers of Fortune on a panel at the Cannes Lions International Festival of Creativity, “Cannes Seminar: Creativity at Scale.”
Creativity is key for brands on Facebook seeking to stand out from the pack, and The One Club, a nonprofit organization aimed at promoting excellence in advertising and design, created a hub for the most creative posts by brands on the social network: Newsfeeder.
Two big announcements from Facebook to close out Monday, regarding advertising and Facebook Studio. First, the social network is calling upon some of the leading advertising executives for a think tank session at the Cannes Lions International Advertising Festival in France. Second, Facebook is introducing Facebook Studio Edge, a new program on the Facebook Studio site that updates agencies on Facebook’s latest products and best practices.