The history of social networks is littered with stories of companies such as Friendster. Does Facebook have the staying power to remain relevant years from now? Ekaterina Walter, the author of Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg talked about Facebook’s future in a recent podcast for Duct Tape Marketing.
Duct Tape Marketing
Facebook is by far the top social network in terms of adoption by small and midsized businesses (SMBs), but its prospects for growth in that sector are dim, as it may have reached a point of saturation, according to the results of a survey of decision-makers at 400 SMBs by cloud marketing software provider Vocus and Duct Tape Marketing.