When little-known Florida Gulf Coast University became the first No. 15 seed to reach the Sweet 16 round in the NCAA Division I Men’s Basketball Championship tournament, Facebook users took notice. The Eagles are the most-talked-about remaining college hoops team in the U.S., with fellow underdog Wichita State taking second place. However, in terms of Facebook page popularity, blue bloods Indiana, Kansas, Duke, and Michigan are among the most-liked.
SocialCode wasn’t the only company to use Facebook data as part of its methodology for selecting the winner of the 2013 NCAA Division I Men’s Basketball Championship tournament and select Duke: Facebook itself chose the Blue Devils, as well, filling out its bracket based on participating teams’ buzz on the social network over the past two weeks.
The 2013 NCAA Division I Men’s Basketball Championship tournament tips off later Tuesday night, and fans throughout the country are using various strategies to fill out their brackets, as is social marketing solutions provider SocialCode, which used its own algorithm to determine that Duke will cut down the nets April 8.
With the 2013 NCAA Division I Men’s Basketball Championship tournament set to tip off Tuesday, Michael Bailey of the Facebook Data Science Team filled out his brackets with information on Facebook likes in a note on the Sports on Facebook page.