Actor and former wrestler Dwayne Johnson, otherwise known as “The Rock,” is alive and well, but Facebook users who clicked on links reporting his demise may not be able to say the same about their devices.
Facebook Weekly Highlights features photos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the right, of endurance swimmer Diana Nyad celebrating in Key West after completing a record-breaking swim from Cuba to the U.S.; as well as the trunk of skateboarding legend Tony Hawk (below) prior to Labor Day weekend, filled with, oddly enough, skateboards.
Big movies love to market through Facebook, and Facebook page statistics give an accurate view of what’s going on at the box office. CitizenNet recently released a comprehensive study, finding that Facebook behavior is correlated to box-office returns, but at a cost: More than 75 percent of all impressions of non-franchise film content on Facebook are sponsored.