More companies are putting more importance on having a Facebook presence, but which industries have seen the most growth in terms of pages and fans? Analytics company Socialbakers crunched the numbers from July through September (the third quarter of the year), finding that health and travel were the kinds of Facebook pages being set up the most. Pages regarding health and alcohol saw the greatest gains in terms of fans.
While many companies may have felt that Facebook became a competitor with its launch of ecommerce ventures such as Collections and Gifts, others see this as a great start for a flourishing future for Facebook commerce. Rob Wight, CEO of myList, feels that Facebook developing this technology can help companies by providing an established platform.
How many times have you seen a brand share an image of something that you’d like to buy? Facebook is taking a step toward closing that loop with Collections, allowing users to not only like, but collect, want, or buy products that brands share through images on the social network.
Facebook Chief Operating Officer Sheryl Sandberg spoke of the importance that mobile will play in the social network’s evolution in a wide-ranging interview with board member Marc Andreessen and talk-show host Charlie Rose Tuesday at IAB MIXX, the annual event held during Advertising Week 2012 in New York, and the interview was broadcast via the Facebook Marketing Talks live channel.
In 2011, U.S. marketers spent more than $3 million on Facebook brand pages. What are they getting for that money? Research from social marketing firm Get Satisfaction and analyst Incyte Group shows that despite the heavy investment on Facebook, consumers still visit a companies’ websites more often, and would rather be introduced to a company through friends, not ads.
Payvment has been one of Facebook’s most prominent e-commerce solutions, led by CEO Christian Taylor. However, Taylor told TechCrunch Tuesday that he’s stepping down from his post, but will remain active within the company as a member of its board of directors.
People are doing just about everything nowadays through Facebook — except buying ketchup. Heinz has not been seeing the results it has hoped for through Facebook’s storefront, and a marketing director spoke recently at a conference in London about how it’s tough to sell through Facebook.
Companies that have an active presence on Facebook are faced with a common dilemma: How can they get their Facebook fans to buy their product? While managing a Facebook campaign for a telecommunications company, Alchemy Social recently studied the link between clicking “like,” and actually visiting a business’ online store.
Are Facebook storefronts in danger of going the way of the cassette tape and the Beta VCR? Not so fast, according to Facebook commerce provider Ecwid.
Walmart acquired Facebook calendar application Social Calendar from Newput.