A common theme during Facebook’s third-quarter earnings call Tuesday was the fact that many of the social network’s monetization efforts launched in the past few months, and evaluating their progress as of Sept. 30 was too soon in most cases.
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At one point during Facebook’s third-quarter earnings conference call, Chief Financial Officer David Ebersman mentioned that Europe has been a challenge for the social network. Based on the financial results released by the company Tuesday, Ebersman’s comment was an understatement.
Facebook posted a net loss of $372 million in the third quarter of 2012 using generally accepted accounting principles, or $59 million following the GAAP income tax provision for the third quarter of $431 million, compared with net income of $227 million in the third quarter of 2011, on revenue of $1.26 billion, which was up 32 percent from $954 million in the year-ago period.
The biggest surprise about Facebook’s initial public offering prospectus to some in the accounting and finance communities was that there were no big surprises.
With significant financial losses sullying its books, Electronic Arts needs to claim a bigger share of Facebook’s gaming community.
