Will online food-delivery service Eat24 still have a Facebook page after 11:59 p.m. Monday? Probably not, if it sticks to what it wrote in a scathing blog post last week, ripping the social network for the changes to its News Feed algorithm that have hammered organic reach for page posts.
The most basic way to gain a Facebook following is to offer people something they like and talk with them about it. The people at Eat24, an online food-delivery service, have perfected this equation. Eat24 connects with foodies through Facebook, engaging in dialog about delicious dishes, while posting food-related humor and photos of tantalizing meals. The company has grown from a two-person operation to a company of more than 100 employees with a network of 20,000 restaurants across America.