Israeli hotel chain Fattal Hotels combined the historic Passover tradition of hiding the afikoman with the modern photo-sharing capabilities of Instagram for its “Fattal’s Afikoman Treasure Hunt” campaign.
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Facebook has gone to the dogs, but it’s for a worthy cause: Israeli ad agency Ecaliptoos is helping to call attention to the plight of dogs who have spent more than two years in shelters with its promotion of Facebook page Forgotten in Cages.