Facebook’s redesigned right-hand-side ads, which it began rolling out in June, are drawing more eyeballs for longer periods of time, according to an eye-tracking test conducted for the social network by global market-research agency Millward Brown.
The Shoppost social commerce platform from Zantler is now available for Amazon Webstore sellers, enabling them to market and sell their products and services in-stream on Facebook, Twitter, Pinterest and blogs.
Facebook’s HipHop Virtual Machine continues to help software and platforms outside of the social network drastically increase their speeds, as WP Engine, a software-as-a-service content-management platform for websites and applications built on WordPress, became the latest company to tout the virtues of HHVM.
Facebook is the social network most shoppers turn to for information to help make their purchasing decisions, but the importance of products that are shared on the social network is often overstated, according to the results of a recent study by website A/B testing solution Visual Website Optimizer.
Small business platform and domain-name registrar GoDaddy is now integrated with social commerce solutions provider Easy Social Shop, allowing GoDaddy online store clients to easily create Facebook storefronts.
Shortly after Facebook co-founder and CEO Mark Zuckerberg’s visit to India last month, the social network announced the formation of the India Client Council, made up of client and agency partners in the country and aimed at allowing them to share ideas about the future of marketing.
Facebook maintained its social login dominance in the third quarter of 2014, accounting for 58 percent of overall social logins and 62 percent of those originating from mobile devices, according to the latest research from Gigya, a Facebook Preferred Marketing Developer and consumer-management provider.
Mobile ad budgets on Facebook and Twitter among the clients of Ampush, a Facebook Strategic Preferred Marketing Developer, were up 87 percent in the third quarter of 2014 compared with the second quarter of the year, and a whopping 233 percent versus the prior-year quarter, according to the social technology company’s latest study.