With the holiday shopping season rapidly approaching, commerce technology platform MarketLive surveyed 1,000 U.S. consumers and found that 49 percent will make purchases based on social referrals, and 30 percent have made purchases via social networks during the past year, up from just 12 percent in 2013.
For retailers, Black Friday and Cyber Monday are by far the two most important days of the holiday shopping season, and their ad-spending patterns reflect that, but when it comes to advertising on Facebook, that strategy may not be the most effective, according to a new study by Marin Software, a Facebook Preferred Marketing Developer.
It’s never too early for retailers and other brands on Facebook to begin preparing for the holiday shopping season, and digital marketing software provider Offerpop, a Facebook Preferred Marketing Developer, gift-wrapped an infographic with some relevant information to help fuel those preparations.
Social media analytics platform Socialbakers debuted a new benchmark, Smart Storytellers, which examines how much contents different industries post to Facebook and how much engagement that content generates.
Application developers that serve the same industries likely have similar needs, so Facebook announced Friday that it created industry pages on its developers site for the following industries: e-commerce, entertainment, games, photos and travel.
Men on Facebook: Would you exchange a post on Facebook or Instagram or a tweet for a shave or beard trim? If you are anywhere near the Marylebone area of London Sept. 18 through 20, you can do just that.
A recent survey from multichannel loyalty and engagement platform PunchTab revealed that 75 percent of moms do NOT intend to use social media for back-to-school shopping this year. And yes, that includes Facebook. Whaaat?
Facebook and Instagram social shopping service Soldsie announced Tuesday that users of e-commerce platform Magento now have access to its features via the Soldsie Enterprise Edition extension for Magento, which is available as a free download via the Magento Connect extensions marketplace.
According to a new study by G/O Digital, when people want to find out more about a local small business — they check Facebook more than any other social channel. G/O Digital, a Gannett company, found that when asked which social channel users go to in order to find out about a local business, Facebook led the way at 62 percent. Pinterest was second at 12 percent, and Twitter third at 11 percent.