Facebook and Instagram reacted swiftly to appeals last week by advocacy groups Mayors Against Illegal Guns and Moms Demand Action for Gun Sense in America, announcing new educational and enforcement measures regarding discussions on the social networks about commercial activity, particularly when it involves regulated items, such as guns.
Consumption of videos has exploded on Facebook in recent months, and custom-video-player creator LittleCast has created four viral video platforms to help brands take advantage, with some big-name musical talent already on board.
Facebook is in talks with representatives of advocacy group Mayors Against Illegal Guns and Moms Demand Action for Gun Sense in America, with the social network and its Instagram photo- and video-sharing network being accused of enabling the sale of guns, while maintaining that Facebook and Instagram are not ecommerce platforms.
Facebook users looking for a way to search for coupons from retailers that are based on their personal interests and preferences may want to check out Savor, a desktop and iPad application that taps into users’ “social DNA” to deliver them the most relevant results.
The airline industry was the most responsive to customer-service questions on Facebook in the fourth quarter of 2013, while the telecommunications industry fielded the most queries, and airline KLM was the best performer on Facebook, both for the fourth quarter and the full year of 2013, according to the latest Socially Devoted report from analytics provider Socialbakers.
The Pinterest Pin It button has overtaken Facebook’s like button on the product pages of the 872 retailers that were analyzed in a new report from social commerce company 8thBridge, which also found that engagement on brands’ Facebook pages was down 27 percent versus 2012.
Facebook finally responded to calls for more specific data on monthly active users, daily active users, and mobile MAUs and DAUs by specific country, but only in a eMagazine distributed to its advertising partners, titled “Facebook: The Annual.” However, a copy was leaked to TechCrunch.
The holiday shopping season may be drawing to a close, but it’s just starting to heat up at Tabfusion, as the Facebook tab application developer introduced four new apps for Facebook storefront providers Shopify, Magento, Prestashop, and WooCommerce.