Facebook continued to dominate social logins in the second quarter of 2014, accounting for 55 percent of overall social logins and 64 percent of social logins from mobile devices, according to the latest figures from Preferred Marketing Developer and consumer-management provider Gigya.
When it came to boosting its customer base during the holiday shopping season, apparel retailer Banana Republic didn’t monkey around, using Facebook’s lookalike audiences to achieve a return on ad spend that was four times higher than via other advertising channels.
Former Facebook Vice President of Global Operations Colm Long led a $650,000 seed funding round for PropelAd, which provides digital advertising automation for small and midsized businesses, and Tribal.vc and Enterprise Ireland also took part.
It’s hard to come up with a more obvious call to action than “buy,” and Facebook announced Thursday that it is testing a buy call-to-action button with “a few small and midsized businesses in the U.S.”
Facebook is beefing up its custom audiences ad-targeting options, adding multi-product ads, which allow brands to feature three products within a single ad unit, as well as enhancements to custom audiences for websites.
Social commerce solutions provider Easy Social Shop is trying to live up to the first word in its name with Wednesday’s announcement of a feature allowing merchants to create Facebook stores from pre-existing online stores with one click.
Every day, millions of people around the world spend countless hours socializing with friends and connecting with their favorite brands on Facebook. With more than 1.28 billion monthly active users, it’s the world’s most vibrant and engaging social media website. As a result, it is equally attractive for entrepreneurs and brands around the world that are looking to find different ways of connecting with their target audiences. Similarly, “solopreneurs,” freelancers, and creative professionals have also found Facebook very effective in helping them expand their fan bases and sell more products.
Facebook commerce provider Ecwid announced that it has topped 500,000 registered merchants worldwide and closed a $5 million series-B investment round.
Social selling service Soldsie successfully sold its prospects to investors, closing a $4 million series-A financing round this week, led by First Round Capital, which brought its total financing to $5.6 million.
Video has been proclaimed as the next big thing in Facebook marketing. LittleCast, a direct-to-fan video marketing and ecommerce platform, announced two new video players Tuesday to help Facebook brands create a more meaningful connection with their fans. When utilized on Facebook pages, LittleCast videos received 10 times the number of likes, 11 times the shares, five times the comments, and 30 times the impressions than videos linked from YouTube.