The average like total for the top 100 U.S. Facebook pages of apparel and accessories retailers was 2.8 million, while that figure was 1.7 million for Europe, but it took at least 136,000 likes to crack the U.S. list, while 16,000 was enough for Europe, according to a recent study by social media management suite Campalyst.
A study of social logins by Gigya, a Facebook Preferred Marketing Developer, arrived at conclusions similar to those in a similar study earlier this month by user-management platform Janrain: Login with Facebook is still dominant, but challengers such as Google Plus Sign-In are carving into its lead.
Facebook’s cost per click dropped 40 percent over the past 12 months, while the click-through rate for advertising on the social network soared by 275 percent, and return on investment was up 58 percent, according to a study of some 131 billion Facebook ad impressions, 400 million unique visitors, more than 1 billion posts, and 4.3 billion engagements over the past 12 months by Adobe.
Real-time ad-bidding platform Facebook Exchange is on the verge of becoming a lot more crowded, as Friday’s announcement that Google’s DoubleClick Bid Manager (formerly Invite Media) will participate in FBX was followed by a report by AdExchanger that online retail giant Amazon will follow suit.
The big winners in Facebook’s October 2013 Preferred Marketing Developer Innovation Competition — titled “From Conversation to Conversion” –were Optimal, BLiNQ Media, Kenshoo, Maverick, Salesforce and ExactTarget, and SocialWire, the social network announced in a post on the Facebook Developers page.
The mobile payments product test Facebook confirmed last month is going live on a small scale Monday night, with pilot partner men’s apparel site JackThreads joined by photo-book provider Mosaic on the shopping application side and by payment processors PayPal, Stripe, and Braintree.
Despite Facebook’s strides in the mobile sector, only slightly more than 11 percent of the social network’s referrals to social commerce websites came via mobile, compared with 31 percent of Twitter referrals and 26 percent of those from Pinterest, according to the latest Ecommerce Quarterly study by Monetate, which covered more than 600 million online shopping sessions in the second quarter.
Fans of fast-moving consumable goods (think everything from meat to candles to sponges), travel, and nonprofits are the most social with each other when it comes to shares from Facebook fan posts, according to data from social media analytics platform Socialbakers.
Independent retailers often turn to buying groups in order to obtain merchandise at lower prices, as manufacturers receiving larger orders usually offer discounts, but the purchasing power of buying groups hadn’t made its way to Facebook and other social networks, until now. Enter mobile social commerce platform Qwiqq, which helps smaller retailers mimic the social marketing efforts of their larger counterparts.