Every day, millions of people around the world spend countless hours socializing with friends and connecting with their favorite brands on Facebook. With more than 1.28 billion monthly active users, it’s the world’s most vibrant and engaging social media website. As a result, it is equally attractive for entrepreneurs and brands around the world that are looking to find different ways of connecting with their target audiences. Similarly, “solopreneurs,” freelancers, and creative professionals have also found Facebook very effective in helping them expand their fan bases and sell more products.
Facebook commerce provider Ecwid announced that it has topped 500,000 registered merchants worldwide and closed a $5 million series-B investment round.
Social selling service Soldsie successfully sold its prospects to investors, closing a $4 million series-A financing round this week, led by First Round Capital, which brought its total financing to $5.6 million.
Video has been proclaimed as the next big thing in Facebook marketing. LittleCast, a direct-to-fan video marketing and ecommerce platform, announced two new video players Tuesday to help Facebook brands create a more meaningful connection with their fans. When utilized on Facebook pages, LittleCast videos received 10 times the number of likes, 11 times the shares, five times the comments, and 30 times the impressions than videos linked from YouTube.
Facebook made some announcements about its Autofill with Facebook mobile payments feature at its F8 global developer conference in San Francisco Wednesday, making the feature available to Facebook commerce provider Ecwid, as well as testing an extension of Autofill with Facebook with test partner JackThreads, TechCrunch reported.
Legend has it that when famous bank robber Willie Sutton was asked why he targeted banks, he replied, “Because that’s where the money is,” and the same logic applies to why Facebook’s quarterly earnings calls devote so much time to advertising. The social network’s first-quarter earnings call Wednesday was no exception.
As social media solidifies itself as a standard channel, marketers are increasingly expected to prove return on investment. For instance, whether the consumer purchase funnel for your product or service is linear or calls for a more complex conversion path, your chief financial officer is probably looking to you to show the impact your Facebook activity is having on sales.
Consolidation struck the social shopping sector, as 8thBridge, a provider of social discovery, curation, analytics, and marketing solutions for retailers, announced that it was acquired by digital shopping software and services company Fluid.
Facebook introduced its lookalike audiences ad-targeted feature last March, allowing marketers to reach out to potential customers with similar characteristics to their current customers, and a little over one year later, the social network announced that the feature has been expanded to brands’ website visitors, mobile application users, and users connected to their pages.
Ecommerce website solution provider Shopify announced that its clients can now incorporate the application from social commerce solution Easy Social Shop into their sites following an integration between the two companies.