Social-media-management platform HootSuite has a new vice president of marketing: Dee Anna McPherson, who previously held the same post at enterprise social network Yammer, a HootSuite App Directory integration partner.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
Prior to Facebook and the rise of social media, it was fairly easy to tell the difference between paid, earned, and owned media and advertising. But now, the lines are becoming a bit blurred, according to David Armano, managing director of Edelman Digital Chicago. Armano spoke with a crowd Thursday at the Tahoe Snowcial conference in Nevada, talking about the importance of content, and he also gave people a look behind the all-hands-on-deck approach that Cars.com took with its social media efforts during the Super Bowl.
The global public relations powerhouses of Edelman and Ketchum are among the most powerful, effective, and engaging agencies on Facebook, according to the latest scorecard of social media effectiveness from Sociagility.
