Is Facebook Co-Founder and CEO Mark Zuckerberg losing some of his appeal? After receiving the No. 1 ranking on the 2013 list of highest-rated CEOs by social jobs and career community Glassdoor, Zuckerberg slipped to No. 9 overall and No. 4 among tech company leaders in the 2014 edition, which was released Friday.
Social-media-management platform HootSuite has a new vice president of marketing: Dee Anna McPherson, who previously held the same post at enterprise social network Yammer, a HootSuite App Directory integration partner.
Prior to Facebook and the rise of social media, it was fairly easy to tell the difference between paid, earned, and owned media and advertising. But now, the lines are becoming a bit blurred, according to David Armano, managing director of Edelman Digital Chicago. Armano spoke with a crowd Thursday at the Tahoe Snowcial conference in Nevada, talking about the importance of content, and he also gave people a look behind the all-hands-on-deck approach that Cars.com took with its social media efforts during the Super Bowl.
The global public relations powerhouses of Edelman and Ketchum are among the most powerful, effective, and engaging agencies on Facebook, according to the latest scorecard of social media effectiveness from Sociagility.