Despite Facebook’s efforts to promote its hashtags feature since its June launch, including prodding users to explore more hashtags and the launch of a trending topics module, a study by EdgeRank Checker mirrored the results of a similar effort by Simply Measured in July: Hashtags are not improving engagement for posts by pages.
We recently sat down with Chad Wittman, founder of EdgeRank Checker, to talk about his company’s newest product — PostAcumen. Wittman talked about what PostAcumen can offer for major brands on Facebook and how it can solve the problem of return on investment.
One of the changes to the algorithm Facebook relies on to populate users’ news feeds involved increased emphasis on negative feedback on posts, and Facebook analytics provider EdgeRank Checker developed a tool to help page administrators understand the impact of negative feedback.
We caught up with Chad Wittman, founder of EdgeRank Checker, to see what factors are affecting the drop in impressions for Facebook pages — whether fans aren’t sharing anymore, content is less engaging, ads are crowding out organic content, or other factors.
Facebook analytics provider EdgeRank Checker has gone real-time, well, almost: Post-level analytics for the social network are now updated approximately every five minutes.
A new study by EdgeRank Checker has found that timeline does not affect fan engagement, going against recent reports that made it sound as if timeline might be able to dramatically improve Facebook page engagement.
Just under two percent of a page’s fans reshare posts, on average, according to statistics from EdgeRank Checker.
EdgeRank Checker continues to mine deeper into Facebook analytics data with the launch of tge Industry Report feature. It aggregates data to show how a page compares to others in the same industry.
Likes remain the most prevalent form of engagement on Facebook, but comments have more pull — more than four times as much.