EdgeRank - AllFacebook

EdgeRank - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Wed, 19 Jun 2013 18:56:16 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Why Reach Is The Best Facebook Metric To Focus On Emeric Ernoult, co-founder of AgoraPulse, will speak Wednesday at the AllFacebook Marketing Conference in San Francisco. He will lead the discussion, “Facebook Statistics 101: How to Uncover the Hidden Gems within Facebook Insight.”

Do you run a Facebook page? Are you constantly looking at your page metrics trying to figure out which ones really mean success or failure? The problem is that Facebook insights are made of a bazillion different metrics, and very few of them ring the bell to the savvy Web marketers we are. Stop looking for the ultimate, easy-to-understand, and meaningful Facebook metric: You already have it right here. It is reach.

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]]> Guest Writer http://allfacebook.com/emeric-ernoult-reach-best-facebook-metric_b119138#disqus_thread http://allfacebook.com/emeric-ernoult-reach-best-facebook-metric_b119138 http://allfacebook.com/?p=119138 Tue, 04 Jun 2013 19:16:20 +0000 Why Life Without Facebook’s News Feed Algorithm Would Suck

Facebook has an algorithm (externally known as EdgeRank) that determines who sees which posts at which times. It’s meant to present users the content with which they’ll be most likely to engage. Many users hate it. Even more page administrators despise it. But can it actually help both? Yes. There’s already a site where every post (whether it’s from your best friend or a random brand) is weighted equally, and it’s called Twitter.

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]]> Justin Lafferty http://allfacebook.com/why-life-without-facebooks-news-feed-algorithm-would-suck_b118053#disqus_thread http://allfacebook.com/why-life-without-facebooks-news-feed-algorithm-would-suck_b118053 http://allfacebook.com/?p=118053 Wed, 22 May 2013 07:18:25 +0000 INFOGRAPHIC: Optimizing Images To Get Through Facebook’s News Feed Algorithm Many Facebook marketers agree that images are the most powerful type of posts for pages seeking engagement. But with Facebook’s page post sorting algorithm (externally known as EdgeRank), only a fraction of a page’s fans will see posts. How can pages optimize their images to get more fans (and friends of fans) to see their messages? PostRocket compiled the answer in an infographic.

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]]> Justin Lafferty http://allfacebook.com/infographic-optimizing-images-to-get-through-facebooks-news-feed-algorithm_b116950#disqus_thread http://allfacebook.com/infographic-optimizing-images-to-get-through-facebooks-news-feed-algorithm_b116950 http://allfacebook.com/?p=116950 Wed, 08 May 2013 13:00:50 +0000 INFOGRAPHIC: Understanding Facebook’s Post-Sorting Algorithm

Facebook’s News Feed is sorted by an algorithm that many people call EdgeRank. It weighs not only the timeliness of posts, but their relevance to users. Facebook wants to make sure that the posts users see within News Feed are the ones they’ll be most likely to engage with. It’s why users tend to see posts from pages they’ve commented on and friends they’ve shared with more often than pages and people they don’t really post about. Mike Maghsoudi of PostRocket and Facebook expert Jon Loomer both explained the algorithm in posts recently.

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]]> Justin Lafferty http://allfacebook.com/infographic-understanding-facebook-algorithm_b115269#disqus_thread http://allfacebook.com/infographic-understanding-facebook-algorithm_b115269 http://allfacebook.com/?p=115269 Mon, 15 Apr 2013 13:44:24 +0000 Pondering Advertising On Facebook Home

When users start getting Facebook Home on Android devices, there won’t be paid advertising. But much like other Facebook products, it’s likely coming. Co-Founder and CEO Mark Zuckerberg didn’t rule it out when the product was announced last week. Todd Herrold, senior director of product marketing at Kenshoo Social, talked with AllFacebook about how Facebook Home can change mobile advertising.

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]]> Justin Lafferty http://allfacebook.com/pondering-advertising-on-facebook-home_b114869#disqus_thread http://allfacebook.com/pondering-advertising-on-facebook-home_b114869 http://allfacebook.com/?p=114869 Tue, 09 Apr 2013 15:37:48 +0000 Facebook Actually Does Help Deliver News

Maybe Co-Founder and CEO Mark Zuckerberg’s comparison of News Feed to a personalized newspaper wasn’t too far off. According to the Pew Research Center’s State of the News Media 2013 report, Facebook is a key way that news outlets such as The Huffington Post, The Daily Mail, and Yahoo reach their readers. The report notes that major U.S. news sites get an average of 9 percent of their traffic from Facebook, compared with 4 percent when measured 15 months ago.

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]]> Justin Lafferty http://allfacebook.com/facebook-pew-report-2013-news_b113156#disqus_thread http://allfacebook.com/facebook-pew-report-2013-news_b113156 http://allfacebook.com/?p=113156 Mon, 18 Mar 2013 14:54:55 +0000 Facebook VP Talks Ads, News Feed, Graph Search, Algorithm At SMX West Conference

At the SMX West 2013 conference in San Jose, Calif., Marketing Land Founding Editor Danny Sullivan sat down with Grady Burnett, vice president of global marketing solutions at Facebook, to talk about several topics. Burnett discussed ads within the redesigned News Feed, the controversial algorithm many know as EdgeRank, and Facebook’s relationship with Bing (it is not buying the search engine).

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]]> Justin Lafferty http://allfacebook.com/grady-burnett-smx-west_b112768#disqus_thread http://allfacebook.com/grady-burnett-smx-west_b112768 http://allfacebook.com/?p=112768 Tue, 12 Mar 2013 18:19:10 +0000 Facebook Engagement: We’re Still Doing It Wrong

We’ve been having this debate internally for some time, but Toby Margetts’ recent post on “Why You Are Measuring Facebook Engagement Inaccurately” has prompted us to get the pen out to reveal our latest thoughts on Facebook engagement.

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]]> Guest Writer http://allfacebook.com/ben-harper-facebook-engagement_b112676#disqus_thread http://allfacebook.com/ben-harper-facebook-engagement_b112676 http://allfacebook.com/?p=112676 Mon, 11 Mar 2013 19:43:23 +0000 POLL: Is Facebook Suppressing Reach To Make Pages Pay?

Facebook addressed claims Monday that it has been decreasing pages’ reaches in an effort to make page administrators pay for advertising models such as promoted posts. The New York Times wrote about the issue again Tuesday, bringing up a company that built its business on Facebook, but can’t afford to reach the fans it has worked hard to acquire. Do you think Facebook is deliberately suppressing reach to make businesses pay?

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]]> Justin Lafferty http://allfacebook.com/poll-is-facebook-suppressing-reach-to-make-pages-pay_b112182#disqus_thread http://allfacebook.com/poll-is-facebook-suppressing-reach-to-make-pages-pay_b112182 http://allfacebook.com/?p=112182 Tue, 05 Mar 2013 15:54:05 +0000 Facebook Addresses ‘Pay To Play’ News Feed Claims

Several Facebook marketers have been angry with the site, feeling that posts have been hidden from fans as a way to get businesses to pay for advertising models such as promoted posts. These feelings were brought to the forefront when a New York Times writer tried an experiment to see if Facebook really is suppressing unpaid posts. Facebook responded Monday, saying that engagement among people with followers has risen 34 percent year-over-year.

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]]> Justin Lafferty http://allfacebook.com/facebook-pay-to-play-news-feed_b112090#disqus_thread http://allfacebook.com/facebook-pay-to-play-news-feed_b112090 http://allfacebook.com/?p=112090 Mon, 04 Mar 2013 19:30:06 +0000 Is Reach An Overrated Facebook Marketing Metric?

After Facebook announced that a bug led to reported reach being lower for many pages, social media expert Jon Loomer started wondering why several marketers see reach as the holy grail of insights. Facebook claimed that the bug only tweaked the reporting, but not the actual results, meaning that reach was actually higher than realized for many pages. Loomer feels that engagement, not reach, is what page administrators should strive for.

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]]> Justin Lafferty http://allfacebook.com/facebook-reach-loomer_b111620#disqus_thread http://allfacebook.com/facebook-reach-loomer_b111620 http://allfacebook.com/?p=111620 Tue, 26 Feb 2013 14:45:33 +0000 SocialCode Drills Down To Facebook Page Post Level With Message Optics

Social marketing solutions provider SocialCode announced the release Tuesday of Message Optics, an extension of its proprietary analytics platform that helps page administrators monitor their brands’ Facebook pages down to the level of the performances of individual posts.

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]]> David Cohen http://allfacebook.com/socialcode-message-optics_b111561#disqus_thread http://allfacebook.com/socialcode-message-optics_b111561 http://allfacebook.com/?p=111561 Tue, 26 Feb 2013 10:42:59 +0000 How Can Facebook Monetize While Expanding Pages’ Reach?

Ever since studies showed that the average Facebook page’s posts reach an average of 16 percent of fans, many marketers (as well as Dallas Mavericks owner Mark Cuban and actor George Takei) have been quite unhappy with the social network, feeling that they’re being pinched for advertising. But what if there was a way for Facebook to let pages reach most of their fans, yet still make money? A writer for The Next Web came up with some ideas that Facebook could use to gain some revenue while getting back into the good graces of those who manage pages.

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]]> Justin Lafferty http://allfacebook.com/how-can-facebook-monetize-while-expanding-pages-reach_b110693#disqus_thread http://allfacebook.com/how-can-facebook-monetize-while-expanding-pages-reach_b110693 http://allfacebook.com/?p=110693 Wed, 13 Feb 2013 15:50:07 +0000 From Promise To Performance: Measuring Facebook Success Beyond The Like

For a majority of brand marketers, when it comes to creating Facebook strategies, nine times out of 10, the most popular is the one that generated the largest amount of Facebook likes for brand pages. The conventional wisdom went that the larger the community on Facebook, the greater the chances of promoting whatever the brand wanted to do, whether it was a new product, campaign, etc.

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]]> Guest Writer http://allfacebook.com/lucy-jacobs-measuring-facebook-success-beyond-the-like_b109182#disqus_thread http://allfacebook.com/lucy-jacobs-measuring-facebook-success-beyond-the-like_b109182 http://allfacebook.com/?p=109182 Thu, 24 Jan 2013 11:19:56 +0000 PostRocket: Facebook’s News Feed Algorithm Can Actually Help Pages

Ever since Facebook tweaked its news feed algorithm (which many people refer to as EdgeRank) in the fall so more users would see more posts from pages with which they’ve positively engaged and fewer from pages they’ve ignored or hidden, many Facebook page marketers have been cursing the company’s name, as their reaches have decreased. But as PostRocket Co-Founder Mike Maghsoudi recently opined, Facebook’s algorithm actually helps pages get their message in front of the users who matter most.

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]]> Justin Lafferty http://allfacebook.com/postrocket-facebook-algorithm_b109018#disqus_thread http://allfacebook.com/postrocket-facebook-algorithm_b109018 http://allfacebook.com/?p=109018 Tue, 22 Jan 2013 18:33:18 +0000